If you are looking to enhance your customer driven approach, take your data and insights capabilities to the next level, optimise what you currently have, or are seeking to get started in this increasingly critical competitive advantage space and need some help, please get in touch: I've gathered a wealth of 'do's' and 'don'ts' from years' of practical, commercial application experience across a variety of industries, companies and international markets and cultures...I build and lead high performing teams that are empowered to harness the full capabilities of data and tech, with a relentless focus on the customer and commercial outcomes. I nurture an inclusive environment that inspires people to be the best that they can be, grounded in openness, transparency and empathy.Accomplished 'Global Leader', brand, consumer & retail specialist; objective and free thinker that can bring a fresh, practical perspective to any environment and aid creative solution development and strategic decision making that enhances commercial value.Passionate about inspiring change, to witness 'theory' become practice for clients and customers, with over 25 years' experience in: Business Transformation | Data & Tech Optimisation | Customer Loyalty | Strategy | International Market Development | Data Monetisation | Digital Media | Customer Insight | Change Management | Retail Media | High Performance Team Building | C-Level Stakeholder Engagement | Business Start-Up & Scale-Up | General Management | Client Leadership | Brand FMCG | Category Management | Personalised Customer Communications