RestlessUrban is the premiere wellness blog and lifestyle brand for midlife adults who want to live healthier, happier, and more fulfilling lives. • Founded and currently lead the development of RestlessUrban, a premier wellness blog and online community for urban midlife adults.• Developed & implemented brand identity across marketing channels, enhancing community engagement and reach.• Engineered brand partnerships, retail strategies, and influencer relations that support business growth.• Collaborated with development teams to build an e-commerce and publishing platform.• Partnered with creative agencies to develop content and assets that engaged an online audience of 70,000 pre-launch.

• Reported to the CCO and managed a team of 27, overseeing strategic planning for Corporate Communications, including digital and social media, brand publishing, media relations, thought leadership, corporate reputation, employee engagement, and insights and analytics. • Developed and globally implemented an integrated communications planning model, including training, workshops, plan development, messaging, reporting, analytics, budget management, and program scheduling. • Impact: Company adoption of planning model to guide C-Suite and coordinate regional communications across business groups.

• Executive leadership team member at ESA, leading Communications and Public Affairs.• Shaped the $43.4 billion US videogame industry’s reputation with policy makers, media, and the public.• Directed an 18-month department reorganization integrating digital marketing, research, & online publishing into traditional public affairs and media relations models. • Launched ESA website and social media channels for policymakers, legislative staff, and media.• Managed media relations, CEO communications, and events through a dedicated news bureau team.• Collaborated with executives & board members to develop a unified industry strategy at a regional and global level. • Primary industry spokesperson and advisor on public policy and reputation issues.• Managed high-profile public policy issues, including, response to school shooting, WHO's classification of video games as addictive, and concerns about screen time and children.• Launched "Game Generation" brand campaign showcasing the positive impact of video games.• Achieved 123% growth in positive media coverage with 75% message pull-through in six months.• Increased digital and social media interactions by 751% and overall audience reach by 140% (from 1 million to 2.4 million).

• Leadership: Led a team of 26 creatives and 3 agencies in content planning, video production, web design, photography, and omni-channel publishing to enhance the firm’s reputation in business transformation.• Innovations: Launched KPMG Studios, a full-service creative hub and broadcast center providing in-house creative services, video, live production, and digital/social media planning across the US.• Results: Rolled out the "Future Ready" brand campaign, boosting KPMG’s digital audience by 600% YOY and achieving the highest engagement rates in the firm’s history.

• Managed team of 20 people responsible for all aspects of communications including corporate reputation, communications, owned media, media relations, web, social media, and content marketing. • Led company response through three of highest profile back-to-back consumer recalls in US history: Two Note 7 Recalls (2016) - mobile phones catching fire and exploding; Home Appliance Recall: 3 million Washing Machines (2016) - exploding washing machines. • Wrote crisis response guidelines and media relations playbook, content marketing strategy and coordinated content production and publishing across online, social media, public relations, public affairs, and employee engagement teams. • Designed Samsung North America online and social media presence serving media, legislators, and industry watchers in wake of recalls. • Results: Minimized negative impact of recalls on brand and reputation allowing for the business to return to market share leader in mobile and growth within 3 quarters without repercussions from legislative or regulatory bodies or loss of customer base.

• Reporting to the CCO, role managed a 35-person global team responsible for corporate communications, media relations, reputation management, PR, digital content marketing, and social media. • Launched A World Beyond Cash and Cashless Pioneers campaigns to advance companies goals to be a leading technology company in digital payments.• Designed and aligned global teams around MasterCard Communications Messaging and Playbook providing messaging, brand guidance and plans to support business and bolster image of company as a technology leader in digital payments. • Orchestrated ongoing media relations, social media, and speeches for leadership team. • Designed and launched company’s first digital newsroom and blog called “Beyond the Transaction.” • Launched company's first globally integrated digital command center and studio allowing for real time publishing, media relations and syndication of news and thought leadership across all owned social, online, and traditional media channels in 43 markets and 26 languages via 6 regional hubs.• Results: Maintained industry leadership in share of voice (traditional media, digital and social media) against competition for 12 consecutive quarters averaging 200% YOY growth annually.

• Co-lead for the PR transition team during Microsoft $1B acquisition of Nokia Phones Business. • Led global communications team through the integration of Nokia music services, app store and mobile navigation offerings into Microsoft acquisition strategy. • Remit included the management of the following teams: Media Relations, Digital and Social Media, Product Launch and Promotions, Executive Communications and Events.

• Led global teams responsible for product launch, reviews, and media relations.• Led analyst relations teams for mobile, consumer, and enterprise tech groups.• Designed and management customer reference program and media relations• Coordinated all employee communications for Global Consumer and Enterprise Groups.• Launched company's first digital & social media innovation lab designed to build out social media, digital publishing, blogging capabilities for company.• Orchestrated global media and analyst relations engagement campaigns to raise visibility of consumer and enterprise product lines, launch products and position executives as thought leaders in consumer and B2B sectors.• Designed and managed global product reviews program with media, social influencers, and analysts.• Sought out and produced keynotes and speech opportunities for President and Executive Leadership of Consumer Products and Enterprise Computing Groups including sponsorships and participation in key industry events such as CES and Mobile World Congress.• Drove average of 220% YOY growth in share of voice between 2004 and November 2009 moving Dell from 3rd place globally to the number one leadership position in personal computing and consumer electronics category and into leadership position for client-server computing.