Experienced and passionate medical device Marketing Communications professional with more than 20 years experience. Strategic planner who leverages market insights and relationships to identify and capitalize on new Product Marketing opportunities that drive revenue growth, increase market share and profitability. Excellent communicator who excels at building rapport with customers and colleagues by delivering outstanding Marketing Strategy in fast-paced, demanding environments. Excels at building teams of communications professionals serving a global, matrix organization with public relations, DTC and B2B advertising, crisis communications, social media, search engine marketing (SEM and SEO), email marketing and other digital programs integrated within multichannel or omnichannel campaigns. Deep experience implementing digital platforms like content management systems (CMS) and digital asset management (DAM) systems that support and drive sustainable, efficient content strategies across international markets.
Self-Employed
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Marketing Communications ConsultantSelf-Employed Aug 2024 - PresentMarketing Communications, PR and Brand consultant achieving client goals in healthcare, retail and nonprofit sectors.
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Director, Internal CommunicationsSt. Jude Children'S Research Hospital - Alsac Dec 2023 - Jul 2024Created and implemented the internal Communications Strategic Plan, aligning with ALSAC’s mission, vision, purpose and values, and establishing the enterprise vision for ensuring ALSAC employees are engaged, informed and inspired as they work to achieve the St. Jude mission: Finding Cures. Saving Children. -
Marketing Communications ConsultantSelf Employed Jan 2023 - Nov 2023Marketing Communications, PR and Brand consultant achieving client goals in healthcare, retail and nonprofit sectors. -
Vice President, Global Marketing ServicesSmith & Nephew Nov 2018 - Dec 2022Built and led a globally centralized, integrated marketing communications function, including a 60-member team based in direct markets across North America, EMEA, and APAC.• Directed strategy and management of brand communications channels, including social media, email marketing, websites, tradeshow and event execution, public relations, and marketing agency relationship management.• Aligned and cascaded global commercial messaging to key markets, targeting patient, healthcare provider, and sales representative audiences with direct response and brand engagement tactics• Launched, re-platformed, and integrated multiple digital channels to improve operating efficiency, brand compliance, data capture, and KPI reporting • Over two years, reduced global operating expense by >40% while increasing key communications metrics by 5X -
Senior Director, Digital MarketingSmith & Nephew Nov 2014 - Oct 2018Defined, created, and executed global, digital communications channel strategy.• Reduced channel costs by 80% through converging or launching of new digital platforms, created and hosted globally but managed locally.• Ensured consistent messaging, brand compliance, and increased customer engagement in all active markets.
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Senior Director, Global Marketing CommunicationsSmith & Nephew Nov 2011 - Oct 2014Greater Memphis AreaCoordinated all surgeon and patient-facing promotional activities, including celebrity/sports marketing, direct-to-consumer advertising, product literature, media relations and patient education in the US, Europe, and Australia.• Directed message strategy for multiple global business units, aligning company objectives with the needs of patients, surgeons, hospitals, and payers.
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Director, Consumer CommunicationsSmith & Nephew Orthopaedics Oct 2007 - Oct 2011Managed all consumer-facing communications channels, including celebrity/sports marketing, direct-to-consumer advertising, online social networks, media relations, and patient education.• Owned message strategy for consumer-facing product lines, aligning company business objectives with the needs of patients, surgeons, hospitals, and insurance providers.
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Senior Manager, Healthcare Clinic MarketingSmith & Nephew Jun 2004 - Sep 2007Created direct-to-consumer marketing and education program, including more than 700 digital and print tools for reaching qualified patients with strategic marketing messages; program includes portfolio of customizable public relations, advertising, interactive and patient education assets activated by customers’ hospitals and clinics.• Drove sales growth at greater than 3X the market rate in participating accounts.
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Manager, Media RelationsSmith & Nephew Orthopaedics Nov 2001 - May 2004Served as corporate spokesperson, fostering and managing consumer and trade media relations. Reported to company President.• Drove 200% increase in media coverage of company’s medical technology.• Supported investor relations communications activity, including institutional investor meetings, acquisition communications, and annual report creation.
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Manager, Public RelationsAutozone 1998 - 2001Served as primary contact and company spokesperson for all media inquiries. Developed key messages and publicity strategies for business groups including AutoZone.com, investor relations, store development, and merchandising. Formulated and authored company annual report.• Assisted in developing new advertising messages and concepts, as well as writing copy for print, radio, and television advertisements.• Provided support for special events, including basic event planning, speech writing, and presentation design.
Andrew Burns Education Details
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Journalism -
Literature
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Literature
Frequently Asked Questions about Andrew Burns
What company does Andrew Burns work for?
Andrew Burns works for Self-Employed
What is Andrew Burns's role at the current company?
Andrew Burns's current role is Digital Marketing Communications Executive | Content Strategy | Branding | SaaS Implementation | Public Relations | B2B and B2C | Retail & Healthcare | Global Leadership | Internal Communications.
What schools did Andrew Burns attend?
Andrew Burns attended University Of Mississippi, University Of Mississippi, Nottingham University, University Of Nottingham.
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Andrew Burns
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Andrew Burns
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Andrew Burns
Scottsdale, Az6yahoo.com, yahoo.com, drfirst.com, yahoo.com, yahoo.com, gobiquity.com4 +148041XXXXX
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