Commercially launched innovative AirSeal Access Management System into the Canadian market. Responsible for launch strategy, pricing and budget management, KOL development and medical education execution. Manage ConMed's GI Infection Prevention portfolio. Experience in category development and growth through 3rd party product distribution. Responsible for managing OEM relationships and building category strategy for sales force.

Managed the integration of two spine product portfolios after a competitive acquisition. Worked closely within a cross-functional team tasked to manage the rationalization of brands and transition accounts to the new mix.

Marketing project lead for Balloon Sinulplasty System. Developed integrated marketing strategy to launch system for treating Chronic Sinusitis.

I am responsible for delivering top line volume in a territory consisting of approximately 90 accounts. Accounts are a mix of government and private retail liquor stores as well as private locations. Working with brand teams I deliver national and custom programs to market to grow share and increase the territories profitability.

Working in a variety of business functions including logistics, sales intelligence, field sales and brewery operations. Cross functional experience is leveraged to gain a holistic view of Labatt. Able to provide insights via approaching strategic and operational issues with a broad base of functional knowledge.