Andrew Cheetham Email and Phone Number

Key Responsibilities• Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.• Created, implemented and conducted employee onboarding and training programmes.• Reduced process lags, identifying, hiring and training top talent on sales strategies, best practices and protocol.• Identified, negotiated, and attended all UK trade and consumer shows for the brand, as well as F2F selling.• Managed monthly review meetings with sales staff to discuss successes and identify areas of improvement.• Supervised 10 employees and monitored performance to meet sales goals.• Retained existing customers and substantially grew customer base, product line and sales volume.• Created professional sales presentations to creatively communicate product quality and market comparisons.• Recruited, interviewed and hired people who would add value, a positive attitude and knowledge to sales team.• Spearheaded sales meetings with staff, division president, closing coordinator and construction manager to share best practices for process improvements.• Partnered with advertising group to ensure consistency between advertising message and retail incentives across all communication channels.Key Achievements• Obtained client satisfaction rate of 95%, constantly addressing sales experience feedback.• Generated company growth by an average of 25% consecutive years through market expansion and sales.• Devised strategies to bolster existing customer sales which resulted in 40% sales increase.• Employed expertise to translate customer needs, trends and requirements into successful project ideas over 1 year.• Played a pivotal part in the growth of our brand, taking it from a start-up to over £1m retail value• Achieved and exceeded quota by 120% within first year as Sales Director.• Grew number of customers by 400% in 5 years.

• Analysed, trends and news to track and mitigate exposure to risk.• Liaised with clients, ensuring decisions reflected client best interests.• Assisted senior management in budget planning and coordination, considering local market changes and extensive knowledge.• Assessed financial strength and creditworthiness of clients, evaluating individual criteria, to determine the most appropriate product.• Explained all aspects of loan, including payment terms and conditions, offering one-on-one appointments for clients with complex loan needs to ensure comprehension.Key Achievements• Leveraged customer service and consultative sales techniques to exceed sales benchmarks, resulting in 45% increase over expected sales.• Supervised acquisitions, successfully increasing company profits 2%.• Trained and mentored 10 junior brokers to consistently achieve their annual sales targets by up to 90%.• Maintained 100% client satisfaction score by providing an exceptional level of customer service at all stages of the mortgage loan process.• Directed sales and marketing activities, including EDM campaigns, generating £10M in additional lending revenue.• Successfully grew a small, two-person business into a thriving team of IFA’s and mortgage brokers.• Built exceptional prospecting skills and found new ways to develop my client base outside of traditional cold calling

• Oversaw third-party managers, leasing agents to identify areas in need of improvement and implement solutions.• Analysed financial data and planned for updates, alerting employees of changes and preparing the company to maintain smooth business flow.• Kept working database of asset worth, property appraisals and changing markets to best plan financial strategies and asset management.• Alerted clients and supervisors of financial risks in changing markets, advising clients on paths to mitigate risk and boost security.• Counselled clients on financial matters and provided recommendations on investment opportunities, products and services based on client needs and asset availability.• Hired and developed junior financial and support staff.Key Achievements • Secured numerous new accounts, growing my client bank by over 100 in 12 months.• Conducted comprehensive reviews of client portfolios for real estate agencies, servicing their mortgage and pension needs.• Increased overall value of clients’ funds by up to 12% through strategic asset management.

Financial Advisor covering three London branches, advising on investment, pension, and protection products the bank offered via Legal & General. Regularly involved in reviewing and monitoring compliance to ensure company and industry policies were adhered to. Held weekly meetings with the branches to coach and motivate the banking staff. Achieved a top three placing twice in my cluster of London across all the advisors.

Successfully managed the Mortgage department, dealing with all types of mortgages. Including, lead a team of Mortgage Advisors, regularly beating mortgage completion targets. Oversaw every mortgage from start to completion while also liaising with the solicitor/conveyancer for each client. Regular meetings with lenders to ensure that the team always had a great understanding of each lender’s criteria and the best products for our clients.