• Launched award-winning Supplementary Journal Covers program resulting in additional, yearly revenue for ACS. • Executed the launch and promotion of the ACS Solutions Center (https://solutions.acs.org/) doubling month over month usage to the site in the first year. • Developed content strategy consisting of videos, blog posts, and webinars to market products and services to a diverse, global audience of customers and end-users.• Grew social media followers increased engagement, and managed strategy and content for Twitter, Facebook, and LinkedIn.• Managed marketing, logistics, and engaged with customers and end users at ten annual events and exhibits to showcase ACS products.• Established a customer advisory panel with quarterly meetings allowing ACS to gather insights and improve its products and services with B2B customers.

• Developed and executed marketing for the ACS Publications web delivery platform of 60 journals, eBooks, and news content. • Produced video tutorials and documentation for web products for use by customers and end users. • Executed the marketing launch for the ChemRxiv preprint server, growing submissions to over 3,000 and web usage to over 4MM downloads. • Managed market research including design, execution, and analysis of six annual surveys, eight focus groups, 50 one-on-one interviews, and monthly intelligence reporting.

• Managed the marketing for a suite of seven peer-reviewed scientific journals and ebooks with individual strategic plans.• Collected and analyzed data for email campaign results and Internet advertisement placement, including Google AdWords and Facebook advertising resulting in increased website usage.• Served as onsite representative for ACS at a variety of trade shows and exhibitions to promote products and gather customer feedback to allow ACS to improve its products and services.• Mentored and trained new hires within the sales and marketing department.

• Managed a variety of external vendors including graphic designers and printers resulting in significant time and money savings.• Developed best practices for drafting and managing website content as well as branding and copywriting to unify marketing content and messaging.• Created and executed annual marketing plan for a portfolio of journals

• Developed and executed over 150 electronic campaigns resulting in a 10% increase in year-over-year web usage for ACS Publications research articles.• Effectively coordinated logistics of equipment and materials for trade shows and meetings to ensure successful promotions of ACS Publications.• Compiled and tracked performance data using several internal databases in order to measure and compare effectiveness of similar campaigns resulting in stronger campaign tactics. • Collaborated with vendors and internal staff to ensure timeliness, quality, and effectiveness of advertisements.