Andrew Darnell Email & Phone Number

Managing an annual marketing budget of £1.5 million with a strategic need to diversify channel activity. Achieving growth through the introduction of new Paid Social activity (Facebook, Instagram, Tik Tok) Radio Advertising, Out of Home Advertising, and Print Activity into the mix whilst driving improvements to Paid Search and Organic Search activity. Responsible for management of in-house and agency teams to delivery best practice marketing activation across all channels, resulting in a cohesive multi-channel approach, bridging online and offline channels, multi-touch users’ journeys with sophisticated retargeting activity. Driving on-going business growth and acquisition efficiencies, achieving a 65% reduction in cost per qualified lead (SQL).

Manchester, England, United Kingdom

Responsible for the planning, launch and on-going management of multi-channel marketing strategies for large clients investing up to £7,5 Million across Paid Search, Paid Social, TV, Radio, OOH, Print and Affiliates. Working alongside in-house and agency teams to plan media budget allocations to achieve the best value and impact. Adopting a consultative approach and diligent management through all lifecycle phases. Developing exceptionally strong client relationships and maintaining regular reporting and communication spanning broad and complex topical areas, such as channel specific tactical execution, media planning and budget allocations, digital best practice and recent innovations, third party supplier opportunities and more. Aligning the efforts of both junior team members and senior experts across all marketing channels to deliver optimal performance in line with strategic objectives and client requirements. Often navigating seasonal demand and campaign launches, new channel activation, new channel / campaign experimentation.

Manchester, England, United Kingdom

Managed some of the key digital marketing clients. My role was to build client relationships and grow the business by understanding the clients’ needs and the various options available to them to get the best return on their investment, this included SEO, Paid Media and Magento development. As an Account Manager I was the main day to day point of contact for my clients. I organised monthly client meetings working closely with the digital marketing teams to facilitate communication and ensure work was delivered on time and within budget. I was involved at every stage of the process from initial ideas through to delivery and reporting.

Hands-on PPC account management for one of the UK's premier Paid Media agencies. With emphasis on applying best practices across Google AdWords and Bing. Key achievements include the development and execution of sophisticated activation and optimisation strategies, efficiently scaling campaigns while ensuring stellar client communication to drive optimal channel performance.Tasked with managing substantial media budgets for leading UK brands across various sectors – including Travel, E-commerce, Finance, and Gambling – the role required versatile and adaptive strategy creation.

Manchester Area, United Kingdom

Various Recruitment roles working with some of the worlds largest engineering companies.