Leading a transformation team, collaborating with all internal stakeholders and working with our Network Partners to implement, deliver and manage a smooth transition to an Agency Model across Mercedes-Benz Passenger Cars - delivering price transparency to our customers.

Implementation in the UK of Daimler's Global strategy on the future of intuitive mobility; Connected, Autonomous, Shared/Services and Electric.

Responsible for:- Mercedes-Benz and smart UK temporary formats including pop-up shops and national product placements. The 20 stores across major UK shopping centres benefited from 1M visitors in under 24 months. - Ensuring 'best customer experience' with showroom environment through digital technologies and sales tools

(I returned to the Shephard Media Group after being head-hunted by the newly appointed CEO, and was soon promoted to Marketing Manager).- Management of marketing team, annual budget (£150,000) and all print and digital marketing activities across events and publishing branches of the business- Instigated new company-wide Customer Relationship Management (& eCRM) system- Development of website and affiliate marketing strategies to promote all products/services globally, increase sales, subscriptions. For example, our 2011 Search and Rescue Exhibition had 25% higher attendance YOY- Responsible for PPC campaigns, and analytical tools including Google DFP and Google Analytics- Negotiating and pitching for international events’ partners to ensure global coverage- Launch of new events and magazines- Working with sales managers to ensure the most effective sales tools and leads were provided to increase revenue and meet sales targets- Responsible for Shephard Media Group brand guidelines- Working with internal designers and external agencies to produce marketing collateral

Management of online marketing, and creation of other campaigns