Andrew Dufty Email & Phone Number

United Kingdom

New Ollerton, Nottinghamshire, Gb

Management of brand and campaign marketing communications • Responsible for annual planning and channel optimisation for Center Parcs & Aqua Sana Spa brands• Management of UK & Ireland annual brand acquisition campaigns including TV, digital marketing, OOH and radio• Oversee creative campaigns for CRM/retention campaigns targeting our customer database • Relaunch of Corporate Events business post Covid and moving to 2 locations from 5• Transitioned digital campaign creative to in house team Successfully launched the Center Parcs brand in Ireland• Managed research programme to understand Irish market, spanning brand, product, pricing and communication• Developed the launch marketing plan including advertising, PR, digital marketing to achieve target occupancy and achieve return on investment target • Launched a successful partnership with Tesco Clubcard Responsible for accommodation sales & yield development & on village spend marketing campaigns• Marketing lead in the weekly trading process to ensure achievement of sales targets• Developed and launched‘Winter Forest Lights’ programme Responsible for development of the Center Parcs’ Brand Strategy & Product Development Research• Established Customer Insight function, putting the guest at the heart of the business and implemented brand tracking through real time insight reporting• Leading guest research & insight to drive the product development for accommodation, leisure and F & B divisions and achieve Board approval• Initiated food and beverage review, partnering with the Operations team to research and develop new conceptsLeads a team of 30, including the in-house design team and external agency roster

Founder of commercial marketing consultancy, providing senior management support to established travel brands. In addition to Center Parcs I worked for the following brands.Voyages to Antiquity. Supported Managing Director with strategy review, including ship deployment and development of future cruise product. Reviewed marketing plan and trading process to re-align with new business strategy.Staysure Insurance Ltd. Reviewed existing partnership strategy and developed new approach. Provided consultancy for acquiring sponsorship rights for the European Senior Tour and developed a comprehensive marketing programmeQbic Hotels LtdReview of UK marketing operation and oversaw the launch marketing plan of Qbic Hotel Brussels plus feasibility of Qbic Hotel Manchester

Market Harborough, Leicestershire, Gb

•• Operating Board Executive position responsible for the Travelsphere, Just You, Swan Hellenic and Voyages of Discovery brands• Implemented a strategic marketing review for the escorted tour division, resulting in improved efficiency and a reduction in the marketing budget of 40%, which contributed to a £4m turnaround• Leading the commercial trading process to achieve budgeted sales targets through focussed results orientated marketing campaigns within defined marketing cost of sale targets and overall budget of £20m.• Established a new digital marketing function including web development and performance marketing for all four brands• Completed a product review for the two cruise brands and set out a recommended approach to evolve our niche product including cabin design, food and beverage offering and the excursions programme• Managed the US cruise operating division improving operating contribution by $2.5m within the first 12 months• Developed new brand positioning and strategy for the Travelsphere and Just You brands • Managed the successful business integration of two separate marketing functions, following the acquisition of Page & Moy Travel Group, reducing payroll costs by 25%• Managed a team of 50

Overall marketing responsibiliity for Travelsphere, Page & Moy and Just You brands.

Parsippany, Nj, Us

• Responsible for marketing the Ramada, Days Inn, Wyndham, Howard Johnson & Super 8 brands in the EMEA and Asia Pacific regions• Increased the overall revenue driven by marketing activity through Wyndham channels by over 50%• Completed a review of the loyalty programme increasing membership by 60% and growing revenue by 74%• Completed review of all brand websites and increased the web bookings by 40% in 18 months• Responsible for development of marketing plans and execution across UK, Europe, Middle and Far East

Derrby, Gb

• Responsible for the airline brand, market research, product development, advertising, loyalty and digital marketing• Completed a strategic review of the bmi brand positioning and implemented an internal & external brand building campaign taking bmi back on television for the first time in 6 years• Development of a new loyalty strategy which increased the revenue generated through diamond club by 22%• Reviewed search marketing programmes, reducing investment by 40% and increasing revenue generated by 50%.• Overall responsibility for marketing budget of £20m across all international markets• Increased the partnership revenue stream by 50% contributing a further £1m to the company profit. • Managed a team of 5 direct reports and an overall team of 50

London, Gb

• Development of new Barclays brand positioning launching a new brand and product advertising campaign• Successfully re-launched Barclays Insurance product exceeding year one targets for new policies sold• Responsible for the development of through the line communications for all the Barclays and Woolwich brands• Development of Group Communications Plan including advertising, direct mail, online and in branch• Lead integrated communications delivery for budget of £40m from briefing through to evaluation• Management of ATL & BTL agencies to ensure successful delivery of group communications plan• Management of a team of advertising managers responsible for the delivery all divisional advertising campaigns• Successful implementation of brand health and communications trackers to promote evaluation of all advertising• Development of Barclays Group Sponsorship Strategy to ensure alignment with the Group Marketing Strategy.• Achieved cross group agreement for Barclays to become the new title sponsor of the FA Premier League.• Development of a new strategic approach for Barclays Community Affairs, called Spaces for Sports, which was approved by the Chairman’s Community Committee.

Middlesex, Gb

• Development of a sponsorship strategy that was aligned with the corporate and marketing plan.• Negotiating and contracting with the British Olympic Association, Football Association & International Rugby Board • Managed the sponsorship programmes for the Sydney 2000 Olympic Games, 1998 & 2000 Football World Cup • Development of the launch advertising and promotional strategy for the British Airways London Eye