Andrew Eynon Email & Phone Number

London, United Kingdom

A to G Strategy is a Growth Consultancy. We 1. Identify the commercial white space and how to unlock it. Targeting & Segmentation | Proposition | Marketing Communications2. Provide the business a unified view of the customer and quantified market opportunity, using unique first party data3. Align the Board, stakeholders and workstreams behind the insight and strategy At the intersection of management consultancy, marketing agencies and data & tech firms, we currently work with DTCs and scale-up disruptors and established corporations looking to commercial, brand and digital transformation

London & New York

Global Client Lead for BlackRock, the world's biggest Investment Firm with $6.3 trillion under management Responsible for the teams delivering media targeting, investment and commercial return across North America, EMEA, APAC and Latam, focusing on Digital Transformation and integrating Brand and Demand (Performance)

London, United Kingdom

Founded the London office to globalise the US Strategic Communications firm. Built an agency delivering award-winning work for a new corporate and political client base.

London Global Hq

Strategic lead across key global clients at the $30billion billing media and advertising agency. Elevated the role and impact of media and, within complex matrix organisations, delivered integrated operating models across Advertising, Media and Digital for WPP. Key clients included:Dyson - global launch into new categories, including into the beauty industry with SupersonicBP - revamp of their fuels business with its first global campaign in 10 yearsVolvo - vehicle, brand and marcomms relaunch following the Geely buyout

Moscow

Delivered a cross-WPP marketing solution for Ford’s JV in what was set to be the biggest car market in Europe.Used that best-practice to build a Mindshare strategy function across key clients in the market including Jaguar Land Rover, Nike and Kimberly Clark

London, United Kingdom

Director on Mindshare’s pioneering ICM function to integrate brand (Brand Union), Advertising (Leo Burnett), PR (H&K) and Media for UK Government COI / LSC, then the biggest advertising spender in the UK.Strategy lead for Ford UK, HSBC, Castrol and Prime Minister Gordon Brown’s Head of Political Strategy

Worked for the custom research and analytics consultancy focusing on corporate and brand re-positioning (RIM BlackBerry); Country Reputation (Govt of Dubai and Think London Inward Investment) and political clients

London & Dubai

Schooled in quantitative and qualitative research on MORI’s graduate management programmeSpecialised in government communications, reputation and the Modernisation & Public Services Reform agenda for Prime Minister Tony Blair's Office of Public Services Reform (OPSR) in the Cabinet Office, Department of Health and Ministry of Defence