Andrew Fulton is a co-owner of Eighty20 Consulting, a South African firm that specializing in consumer analytics, consulting, and research. His focus lies primarily on the company's data products, notably the Eighty20 National Segmentation (ENS), a tool that integrates a client's customer data with thousands of external variables using South African ID or cell numbers. Andrew has played a pivotal role in developing Eighty20's online data analysis tools and segmentation strategies.With a team of approximately 50 professionals, Eighty20 offers comprehensive analytics, consulting, research and software development services. Andrew frequently shares his expertise through lectures at institutions such as the Graduate School of Business, the Gordon Institute of Business Science, the University of Cape Town, and the University of Stellenbosch.Throughout his time at Eighty20, Andrew has contributed to diverse projects spanning various industries, including the impact of US investment on South African business, banking, insurance, and retail. His current focus revolves around leveraging secondary market data and segmentation analysis to support companies operating in South Africa. Eighty20's approach centers on assisting companies in market exploration, client understanding, and quantifying where growth will come from.Following the completion of his MBA at the Graduate School of Business (UCT), Andrew gained extensive operational and marketing experience with two companies. Initially, he managed a flower import/export business serving clients in the US, UK, Holland, and Japan, where he spearheaded the development of a web-based trading platform for the international floral industry. Subsequently, Andrew joined POP Communications, a media owner under Old Mutual Properties, where he excelled in project management, overseeing the introduction of innovative advertising concepts and products. His responsibilities also included the development and maintenance of an inventory management system for Old Mutual Properties.Andrew's expertise encompasses research, segmentation, secondary data analysis, loyalty programs, and data visualisation.