Andrew Gerdes Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa

Orchestrated with internal teams to successfully transition email marketing services from Salesforce to Adobe, overseeing the seamless migration of lists, templates, and accounts. Worked closely with both internal and external teams to implement and optimize cross-channel and personalized marketing on the new platform.Maximized the capabilities of Adobe for enhanced efficiency and internal reporting to help drive marketing and communication decisions to improve and refine future campaigns.Built and maintained customer segments utilizing profile attributes to ensure fans received only communications and offers that were relevant to their engagement habits.Led and coordinated Eagles Fan Cutouts project during 2020 season to allow fans to still be “in the stadium” on gameday during a pandemic. Worked with printing vendors, stadium ops, eCommerce merchant, charitable foundation and other internal stakeholders to facilitate over 5,000 cutouts purchased which raised $260,000 for the Eagles Autism Foundation. Led the integration of Form Assembly into Salesforce setup, enabling automatic data updates via API connections, which helped enhance data accuracy and operational efficiency across the organization.Spearheaded initiative to capture first-party data from fans, enhancing our marketing database by adding over 100,000 new fans and enriching data on existing ones. This project enabled more precise targeting in marketing campaigns, improving the efficiency of marketing and sales efforts.Worked with outside wine vendor to negotiate, develop, and communicate details with internal team for approval. Launched and marketed a line of commemorative Eagles Super Bowl wine that grossed over $1.5 million in sales in just 9 months.Managed marketing interns by assigning tasks and projects by tracking their progress via WorkFront and providing feedback on performance.Compiled and presented weekly reports for executive team that analyzed Eagles TV ratings throughout the year.

Lionville, Pa

- Assisted Lionville YMCA's Sports Department with, leagues, camps, and sports classes- Coordinated sign ups and scheduling times and facilities for sports leagues and classes- Marketed events and new initiatives, such as adult pick up basketball leagues- Worked with members to ensure satisfaction in sports programs and help improve areas of need

Philadelphia, Pa

- Worked with Corporate Sales and Service staff to ensure the fulfillment of contracts between the Philadelphia Eagles and corporate partners- Developed and implemented promotions for various partners- Secured and maintained relationships with Eagles Alumni for appearances- Planned and ran events for partners including training camp events, viewing parties, and pep rallies- Helped ensure game day promotions ran smoothly- Contributed to end of season recaps for partners

Philadelphia, Pa

- Assisted with various office tasks, including preparing mailings and contacting key donors of Temple Athletics- Head coordinator of 50/50 raffle, which benefited various Temple Athletic teams for each home football and basketball game- Participated in raising over $75,000 in 2012 and $80,000 in 2013 for Temple University Athletics in the 9th and 10th annual Owl Club Auctions- Planned 2013 Men’s and Women’s Basketball end of season awards banquets on campus

Bachelor Of Science (Bs), Sport And Recreation Management

Minor, General Business Studies