Andrew Herrmann Email & Phone Number

New York, United States

New York, United States

New York City Metropolitan Area

New York, New York

Sullivan Street, Ny, Ny

As Manager of Ad Planning and Operations at KidzBop.com, I have truly learned a great deal of how the digital environment and business works. Working closely with my Sales counterpart, it has been an eye-opening experience to see how ad space is sold and how to foster and grow relationships within an ad network.It has been my sole responsibility to manage inventory, schedule roadblocks, maintain delivery of ad campaigns, and create media proposals and IO's. And with these responsibilities, I have learned a great deal in terms of time management, outreach, and inventory (which is a large part of a network's success). Having learned to manage inventory and monitor each digital ad campaign so that the network functions properly, I believe I can traffic any campaign thrown my way, whether it be a week long execution involving rich media or a yearlong campaign that must deliver millions of impressions.I have also created a great report with my Sales counterpart which has been a new and knowledge-filled experience. Having sat in on a few Sales meetings, it has been great learning what is involved in acquiring ad traffic network sponsors. I plan on making the transition to Sales one day and now that I am starting to understand the language involved in a Sales meeting, the presence and confidence that you must bring to a meeting, I feel I am one step closer to comfortably making that transition down the line in my professional career.My experience thus far at KidzBop.com has not only made me a more well rounded employee, it has made me a more well rounded trafficker. It is one thing to sit at your computer and traffic all day; you might very well be a successful trafficker in doing so. However, having fully immersed myself in the different facets of digital advertising and not just the different technologies with which to traffic, I have acquired a better understanding of the industry, which in turn has made me a more knowledgeable and experienced trafficker.

I managed many accounts that spanned the Time Inc. network. As an employee, I trafficked a variety of executions, pulled daily reporting, grabbed daily screen shots, and fostered the correspondence between media vendors.This job was especially rewarding because I had the chance to work with external media vendors and saw a progression from pre-execution to post launch. To see how a rich execution comes together and to be able to foster communication between the different parties involved is very rewarding. I was also able to see the larger picture when it came to custom executions and what is involved in creating a seamless execution, especially with all the different departments involved (Inventory, Creative Development, etc.) I was really able to delve into the structure of Time Inc. as a company and in my opinion that was priceless knowledge.At Time Inc. I also learned to QA creative on my own which is extremely important because not only does it aid in understanding how digital ads function, it has allowed me to become a more independent and self-sustained worker.• Worked with various internal ad servers including DFP and Adfront• Worked with several 3rd party vendors including Pointroll and MediaMind to create rich media and custom executions for various advertisers across our sites. In order to meet strict deadlines, I had to work with these vendors in a timely fashion and communicate site specs and creative specs in a concise manner.• QA’ed and tested various types of creative through the use of Charles and Fiddler.• Worked across Time Inc’s many properties which included Time.com, SI.com, People.com, InStyle.com, RealSimple.com, Health.com, CookingLight.com, and MyRecipes.com• Worked closely with the Sales and Inventory Management teams to properly launch executions on a strict timeline, optimize campaigns based on performance and reporting, and ensure that all campaigns delivered in full in order to bring in the most dollars possible.

My time as a Traffic Specialist at Turner Broadcasting was an amazing experience. It taught me the value of teamwork and instilled in me the drive to help others as a means of benefiting the department as a whole. I learned to manage different personalities when it came to Sales and was able to manage expectations in a productive yet realistic manner.The time spent at Turner allowed me to hone in on my talents as a digital trafficker. I was able to learn some of the basics when it came to HTML code and worked heavily with video content which I thought was a nice change of pace from trafficking display.• Worked with various internal ad servers including Solbright, FreeWheel, and DE• Worked with various 3rd party ad servers and Rich Media vendors including DART, Atlas, Pointroll, MediaMind, and Vindico• Worked heavily with HTML code along with display and video content• Worked and trafficked for various Account Executives across many of Turner’s properties including NBA.com, CartoonNetwork.com, AdultSwim.com, NASCAR.com, TBS.com, TNT.com, and CNN.com• Worked closely with the Sales and Web Development teams to properly and efficiently launch the array of campaigns that were executed across Turner’s Digital properties.

As a temp for SI Digital Ad Ops, this was my first work experience in the digital world. I was immediately drawn to the fact that I had influence over the content that was displayed across SI.comHaving learned the importance of ad trafficking and the dollars associated with campaign trafficking and management, I quickly learned how to double-check my own work and learned how to traffic efficiently and effectively while still maintaining my individuality and personality.• Geo-targeted campaigns for the Digital team• Worked in Dart for Publishers to upload create• Provided screen shots for the Digital team• Provided monthly reports through Omniture• Provided weekly OSI reports (On Schedule Inventory) to keep revenue in house• Provided Client Marketing Requests for the Digital team• Assisted in managing contracts in Solbright Ad Suite• Created campaign performance reports• Worked with various 3rd party ad servers and Rich Media vendors such as Atlas, DFA, Point Roll, and Eyeblaster