Andrew Herta Email & Phone Number

Bellingham, Wa, Us

Direct the enhancement of Vroom's customer experience throughout the lifecycle, with a focus on elevating conversion rates, retention, and net promoter scores. • Led cross-functional team in successfully implementing a unified customer data platform and marketing tech stack enabling Vroom to action upon its extensive first party customer data.• Successfully reactivated 65K email members through targeted campaigns, bolstering engagement.• Implemented strategic optimizations, reducing… Show more Direct the enhancement of Vroom's customer experience throughout the lifecycle, with a focus on elevating conversion rates, retention, and net promoter scores. • Led cross-functional team in successfully implementing a unified customer data platform and marketing tech stack enabling Vroom to action upon its extensive first party customer data.• Successfully reactivated 65K email members through targeted campaigns, bolstering engagement.• Implemented strategic optimizations, reducing performance marketing spend by 30% while maintaining consistent conversion rates.• Achieved a substantial reduction of approximately $100K in tech costs during 2023. Show less

Delivered strategic consulting services for loyalty and CRM programs across a diverse client portfolio including AutoZone and Federated Co-op. Guided team of strategists and analysts in conducting thorough audits, constructing roadmaps, performing analyses, executing redesigns, and developing financial models and forecasts for loyalty and CRM initiatives.• Provided strategic consulting for sales on RFPs that that led to $7M in new business in 2022.• Performed comprehensive quantitative… Show more Delivered strategic consulting services for loyalty and CRM programs across a diverse client portfolio including AutoZone and Federated Co-op. Guided team of strategists and analysts in conducting thorough audits, constructing roadmaps, performing analyses, executing redesigns, and developing financial models and forecasts for loyalty and CRM initiatives.• Provided strategic consulting for sales on RFPs that that led to $7M in new business in 2022.• Performed comprehensive quantitative and qualitative research, enabling better understanding of wants and needs of the AutoZone Rewards Customer• Identified a key opportunity to convert 8M email-only customers into full-fledged AutoZone loyalty members, which enhanced their value and improved their overall customer experience. Show less

Remote

Remote

Delivered strategic consulting services for loyalty and CRM programs across a diverse client portfolio. Provided strategic support for new business development team.• Spearheaded the redesign of The North Face's loyalty program, streamlining its primary value proposition for enhanced customer comprehension. • The redesign allowed more customers to earn rewards to increase engagement and retention while maintaining the current budget. • Implementation of the new… Show more Delivered strategic consulting services for loyalty and CRM programs across a diverse client portfolio. Provided strategic support for new business development team.• Spearheaded the redesign of The North Face's loyalty program, streamlining its primary value proposition for enhanced customer comprehension. • The redesign allowed more customers to earn rewards to increase engagement and retention while maintaining the current budget. • Implementation of the new XPLR Pass loyalty program led to a substantial addition of 1.6 million new loyalty members in FY21.• Explored and proposed the creation of a unified loyalty program that seamlessly connected the loyalty experience across multiple brands for a client. Show less

Fort Worth, Texas

Oversaw the management of the My Pier 1 Rewards Loyalty Program, private label credit card, and the Pier 1 loyalty team. Revamped the member lifecycle to provide a personalized experience across various channels, including email, direct mail, SMS, display, and paid social. Developed comprehensive loyalty program goals, key performance indicators (KPIs), and reporting mechanisms to measure program effectiveness and identify optimization opportunities.• Improved loyalty member retention… Show more Oversaw the management of the My Pier 1 Rewards Loyalty Program, private label credit card, and the Pier 1 loyalty team. Revamped the member lifecycle to provide a personalized experience across various channels, including email, direct mail, SMS, display, and paid social. Developed comprehensive loyalty program goals, key performance indicators (KPIs), and reporting mechanisms to measure program effectiveness and identify optimization opportunities.• Improved loyalty member retention by 8% YOY• Reinstated interactive in-store events which drove 5-10% incremental sales per store during each event. Show less

Dallas/Fort Worth Area

Provided CRM and Loyalty strategic and analytics consulting services for clients such as Panera, 7-Eleven, and El Pollo Loco. Led cross-functional projects to develop and optimize new promotions, automate lifecycle communication, and utilize machine learning algorithms to optimize reward distribution. Led the construction of dynamic dashboards, forecasts, and data visualizations to monitor key performance metrics.• Crafted and optimized unique promotions for Panera that drove $10M+ in… Show more Provided CRM and Loyalty strategic and analytics consulting services for clients such as Panera, 7-Eleven, and El Pollo Loco. Led cross-functional projects to develop and optimize new promotions, automate lifecycle communication, and utilize machine learning algorithms to optimize reward distribution. Led the construction of dynamic dashboards, forecasts, and data visualizations to monitor key performance metrics.• Crafted and optimized unique promotions for Panera that drove $10M+ in incremental revenue per year.• Developed and tested the initial version Panera's of Coffee Club, which eventually evolved into the Unlimited Sip Club whose members now accounts for 25% of Panera's purchases in 2023. Show less

Dallas/Fort Worth Area