• Managed $16M annual marketing budget and performed daily analysis to improve lead generation efficiency by over 150% via Google Ads and Microsoft Ads• Saved marketing teams 10+ hours of work per week by building automated reports that blend Salesforce and advertising data in Looker Studio and MS Excel• Created an automated ad bidding model that increased value per deal by 90%

• Managed go-to-market strategy and budget for a portfolio of four products• Translated messaging from Product Marketing and Sales into specific assets and tactics• Revamped the strategy for the company’s largest product during the peak of the COVID-19 pandemic, saving $100K per month in wasted spend

I offer strategic digital marketing services to local small businesses with a focus on providing maximum value on small budgets. Services range from strategic planning to tactical implementation and optimization: • Website optimization • Conversion funnel analysis and improvement • Analytics implementation • Social media marketing • Paid search management • Overall marketing strategy

TRANZACT allowed me to progress and grow in my career by "owning" the marketing process. As a member of the digital team in direct daily contact with internal sales teams, I was able to get a full view of the organization's funnel from initial brand awareness to final sale. This level of visibility allowed me to grow my strategic skills to view marketing problems and opportunities from a high-level perspective.Daily duties include:• Paid search management and analysis with Kenshoo and Search Ads 360• Media purchasing via Google AdWords, Bing Ads, Yahoo Gemini, Media Alpha, Katch, Healthcare.com• Maintenance and creation of reports on advertising performance for internal account teams using MS Excel and PowerBI• Set up and maintenance of digital tracking using Google Tag Manager• Website and channel performance analysis with Google Analytics, Google Data Studio, and MS Excel• Coordination with internal account teams on monthly, daily, and weekly lead projections

ROI Revolution is a Google-partnered paid search marketing agency. As an account analyst, my main goal was to ensure that my clients see profitable sales growth through their advertising campaigns. ROI takes pride in providing extremely comprehensive and tailored reporting on a regular basis to ensure complete transparency.• Trained new employees on account management, reporting, and client relationship management• Led company training sessions on advanced advertising and analysis techniques• Represented the company at industry tradeshows and client meetings• Created in-depth performance analysis with Google Analytics, Excel, and Powerpoint

• Tripled several customers’ year-over-year e-commerce sales• Managed over $180K in monthly ad spending on Google, Bing, Yahoo, and AdRoll platforms• Won 7 new client accounts by presenting optimization opportunities to decision makers• Built and optimized PPC campaigns to grow clients’ e-commerce sales and profitability• Took charge of the agency’s only Chinese-targeted accounts, including writing Mandarin ad copy and mastering the Baidu advertising interface

• Taught English as a second language (ESL) to students ranging from 3-12 years old as both an on-staff teacher and a freelance tutor• Spoke, read, and wrote Mandarin on a daily basis

• Managed marketing campaigns and finances for three Broadway-style shows resulting in a 51% increase in year-over-year profits• Created a budget & timeline, managed direct mail & email campaigns, supervised event ticket sales & customer service, developed follow-up surveys with customers, and compiled survey & profitability results• Directed graphic artist and PR specialist to create and mail relevant materials on time

• Created a marketing plan for author Jerry Welch's book promotion including possible publishers, demographics, and promotional channels• Scheduled radio interviews, wrote press releases, and managed social media • Designed a tiered pricing strategy and marketing plan for a tech start-up• Presented marketing plan including pricing, competition, and path-to-market to investors• Received offer of seed capital by Gener8tor investment group

• Worked with local businesses to develop strategies for brand exposure and revenue growth including an iPad giveaway and a profit-sharing initiative