Andrew Lim Email & Phone Number

• Conducted financial analysis to uncover low-hanging fruit, leading to the development of a new integration that generated an additional $1.2 million in annual net income.• Identified comprehensive user research to identify key user patterns, leading to the implementation of a series of targeted features and direct communication strategies through push notifications and stories, resulting in an 8% increase in conversion to payment.• Analyzed seasonal trends in regular payments, leading to a growth strategy that resulted in a 5% month-over-month (MoM) increase in monthly active users (MAU) and a 24% year-over-year (YoY) growth.

• Enabled robust top-line growth, with a 22.91% increase in YoY revenue growth and a 24.1% uplift in L7 daily active users.• Leveraged comprehensive user research to inform product development, resulting in the introduction of three user-requested features that boosted customer satisfaction by 17%.• Achieved a 10% increase in retention across all user cohorts by conducting comprehensive post-churn analyses and implementing targeted reactivation strategies, including personalized offers and promotions.

- Led cross-functional teams to deliver multiple IT projects on time and within budget- Identified and resolved project issues and risks, collaborating with team members and stakeholders to find solutions- Managed project documentation and knowledge sharing to ensure that project information was up-to-date and accessible to team members and stakeholders