Establishing Prolific as the national leader in growth strategies for purpose-driven companies, my focus areas include:• Elevating Prolific's brand presence on a national scale• Developing and executing innovative marketing campaigns to attract forward-thinking clients• Overseeing brand management, creative direction, and content strategy• Leading PR campaigns, digital marketing efforts, and high-impact events• Cultivating strategic partnerships and sponsorships• Providing marketing support to our portfolio companies: JDA, Conquer & Chernoff Newman

Joined Socio April 2021 as marketing employee #4 (team of 20 one year later). Acquired by Cisco July, 21.-Generated 41% ($3M) of Webex Events' marketing-sourced revenue from paid search, social, YouTube, & review site campaigns -Cut PPC spend by 26% YoY and still delivered same number of SQLs (YoY)-Created & launched ABM program that influenced $1.4M pipeline & 3 CW deals in 6 months from $60K spent on LinkedIn video & lead gen campaigns-Pivoted paid social (LI & FB) strategy to create demand & impact down funnel results. Aug 2022 - present results: -Influenced over 1K opps, $12M pipeline, $3M closed won -Triggered 240 net new opps, $3.3M pipeline, $800K CWLead demand generation strategy & execution across:-Paid Search-Paid Social (LinkedIn, Facebook)-ABM-YouTube-Programmatic Display-Paid Review Sites-3x paid media spend and achieved 99% marketing sourced goals in first fiscal year. -Successfully tested & scaled 4 net-new performance channels-Trained an additional paid media team member-Created demand creation strategy & measurement model -Rebrand launch (Socio to Webex Events) in March 2022In addition to paid media responsibilities, I collaborated weekly with marketing ops, content, & sales team members to:-Develop new ad creatives -Create & analyze CRO tests-Update ABM lists & messaging-Analyze inbound marketing data - tracking performance channels/campaigns to SQOs & revenue

Joined Socio April 2021 as marketing employee #4 (team of 20 one year later). Acquired by Cisco July, 21.-Managed paid media budgets across Webex Events & Vidcast brands-Generated 41% ($3M) of Webex Events' marketing-sourced revenue from paid search, social, YouTube, & review site campaigns-Cut PPC spend by 26% YoY and still delivered same number of SQLs (YoY)-Created & launched ABM program that influenced $1.4M pipeline & 3 CW deals in 6 months from $60K spent on LinkedIn video & lead gen campaigns-Pivoted paid social (LI & FB) strategy to create demand & impact down funnel results. Aug 2022 - present results:-Influenced over 1K opps, $12M pipeline, $3M closed won-Triggered 240 net new opps, $3.3M pipeline, $800K CWOther achievements:-3x paid media spend and achieved 99% marketing sourced goals in first fiscal year.-Successfully tested & scaled 4 net-new performance channels-Trained an additional paid media team member-Created demand creation strategy & measurement model-Rebrand launch (Socio to Webex Events) in March 2022

-Managed $11M annual ad budget across paid search, social, programmatic channels.-Led client teams across 5 B2B and B2C enterprises-Responsible for $1M in annual organic revenue

Acquired by Brainlabs February, 2022