• Oversee six employees, two agencies, and budget across marketing, communications, and business development teams; responsible for developing, executing, and reporting on holistic marketing plans to meet revenue targets in a high growth environment• Partner with sales and account management leaders to establish lead generation and account expansion targets that align with revenue goals; establish associated demand generation strategies and KPIs to drive leads and maximize conversion rates throughout the lead funnel• Design and execute segmented marketing campaigns leveraging HubSpot, social media, SEM/PPC, and partner marketing to generate qualified opportunities for revenue holders; 42% MQLs increase YoY• Develop and manage content strategy for target vertical markets; outputs include sales collateral, blogs and industry articles, webinars, podcasts, promotional and technical videos, web content and social media• Partner with sales, engineering, and product development and solutions architects to commercialize new products, including proprietary SaaS solution; responsible for defining target markets and buyer personas, creating sales collateral and content development, and driving customer engagement• Manage product marketing for more than 500 SKUs across 17 product lines, overseeing end-to-end commercialization planning and execution throughout the product lifecycle• Launched new company website, oversee digital content and paid search/social; 110% increase in inbound leads and 200% increase in top-ranked search terms on Google in past 18 months• Collaborate with sales leadership to create and continuously improve cross-functional lead management process to accommodate organization’s rapid growth; 28% increase in MQL conversion rate year-over-year

• Scaled marketing team from two to 11 employees to meet rapid company growth and managed $1.2MM annual budget to drive the global expansion of the new United Language Group brand through traditional and digital marketing channels, media relations, events marketing, and content marketing• Partnered with business unit and corporate leaders to forge holistic marketing plans, innovation strategies, and content programs to expand on $100MM+ annual revenue targets• Teamed with business development, sales, and account management leaders to develop and implement segmented awareness and demand generation campaigns; leveraged HubSpot, LinkedIn ads, and other digital channels to drive nearly a 30% increase in new MQLs year-over-year• Collaborated with executives and engineering team to create new SaaS solution targeting healthcare providers and payers with large limited English proficiency (LEP) communities; responsible for market definition and segmentation, pricing modeling, refining the user experience, and go-to-market execution • Launched new website and digital content strategy resulting in a 72% increase in organic website traffic and a 42% increase in lead conversions over 18 months• Led corporate migration from previous CRM to HubSpot, integrated CRM with marketing automation tools and company website to maximize lead generation and management efficiencies

• Oversaw 12 employees and $1.8MM budget dedicated to growth marketing and continuously improving the FasTest customer experience globally• Designed and executed $1.8M marketing and customer experience budget to improve FasTest’s brand awareness, and enhance customers’ experiences with FasTest’s internal and external sales representatives• Collaborated with peers on Executive Leadership Team to establish corporate strategies, characterize KPIs, and implement multi-year plans to deliver long-term growth objectives• Managed product marketing for 5,000+ SKUs across three business units, and 32 product lines; responsible for defining addressable markets and driving commercialization strategy for all new product• Designed inside sales process and Salesforce reporting structure, implemented highly segmented marketing campaigns leveraging Pardot; 250% increase in MQLs over three years

• Oversee six employees dedicated to growing the FasTest brand globally, driving inbound demand, and enhancing digital engagement• Collaborated with peers on Executive Leadership Team to establish corporate strategies, characterize KPIs, and implement multi-year plans to deliver long-term growth objectives• Created and conducted marketing plan with $800K-$1.2M budget to expand FasTest’s brand awareness, bring new products to market, and optimize relationships with channel partners• Designed inside sales process and Salesforce reporting structure, implemented highly segmented marketing campaigns leveraging Pardot; 250% increase in MQLs over three years

• Constructed and implemented annual marketing plan, with budgets ranging $450K-$1.0M, to increase brand recognition, introduce new products, and support 75+ sales channel partners• Recruited and supervised marketing team, growing team from one intern to three members• Upgraded digital marketing strategy and outputs, realizing a 23% CAGR in engagement and 17.5% CAGR in ecommerce revenue• Maintained dozens of vendor relationships to place communications, oversee website development, create sales collateral, and organize logistics for dozens of tradeshows and events• Collaborated with new product development team to forge go-to-market strategies, detail value propositions, and enforce marketing and communications plans for eight new products• Received Continuous Improvement Award for generating corporate pricing modification process

• Constituted and performed annual marketing plan and assisted CEO in planning marketing budget• Recruited, hired, and managed two-person marketing team to propel growth of KJI brand• Established and executed digital marketing plan resulting in a 600% increase in engagement• Identified, wrote, edited and placed three topical case studies in major international publications• Collaborated with sales team to form 100+ communications, presentations, webinars, educationalvideos and other sales tools used to accelerate growth in new vertical markets• Shaped and administered company website platform and content; 35% increase in website traffic

• Assisted in creation and completion of long-term branding projects for B2C and B2B clients• Designed and coordinated with media houses to publicize media content and news stories• Conducted in-depth media coverage, as well as social media and competitor analysis for clients

• Led emerging markets research project, with findings used to define long-term corporate strategies• Helped coordinate Medtronic’s Innovating for Life marketing campaign• Supported coordination of the Medtronic Twin Cities Marathon and other major events

Conducted qualitative and quantitative research and provide actionable reports for B2B and B2C clients

Built and represented emerging Big Ten brand on Wisconsin campus by hosting events and designing brand awareness initiatives and communications