Andrew Kulp Email & Phone Number

Reading, PA, US

Philadelphia, Pennsylvania, United States

• Concepted, pitched and created advertising campaigns, PR activations, UX projects and marketing content for brands including Xfinity, Independence Blue Cross, OceanFirst Bank, Fruity Pebbles and Insomnia Cookies.
• Serve as creative director on Xfinity In-Grid project, which enhances the user experience for the client’s 15 million cable TV subscribers with on-platform copy that simplifies navigation and connects customers to.
• Responsible for writing roughly 150 In-Grid entries per month, coordinating project’s day-to-day workflow and mentoring team members.
• Improved In-Grid’s monthly engagement metrics from effectively zero to 25 percent above client’s benchmarks and led a brand voice refresh.
• Formerly Tierney (March '22-April '24)

Philadelphia, Pennsylvania, United States

• Aided in establishing an editorial department covering video games and esports.

Reading, Pennsylvania, United States

• Digitally-focused food, business and general assignment reporting for the Reading Eagle newspaper, covering Pennsylvania's fourth-largest metro.
• COVID-era reporting uncovered in real time how the pandemic impacted the region's businesses and restaurants, as well as its trickle-down effects on consumers and local residents.
• Responsible for conceptualizing, pitching, researching, sourcing, writing, verifying and publishing articles.
• Wrote compelling and SEO-friendly headlines for web to drive audience engagement.
• Developed influential community sources and identified stories of broad, local interest.
• Interviewed key players in the community such as CEOs, business owners, government officials, experts, authorities.

Philadelphia, Pennsylvania, United States

• Disruptor in the sports media landscape as a blogger for The700Level.com.
• Spent five seasons as a contributing reporter on the Philadelphia Eagles/NFL beat, breaking news stories, gathering exclusive interviews and scoops, writing columns and analysis, and covering league-wide stories of.
• Responsible for conceptualizing, pitching, researching, sourcing, writing, verifying and publishing articles.
• Brainstormed and created article series that could be turned into televised segments on talk shows.
• Wrote compelling and SEO-friendly headlines for web to drive audience engagement.
• Credentialed member of the press for the 2018 NFC Championship game.

Lebanon, Pennsylvania, United States

• Identified news stories of value to the community while overseeing day-to-day direction of coverage.
• Shifted into a general assignment reporting role while maintaining coverage in food and business.
• Onboarded and supervised new team members.
• Maintained all original responsibilities of the Multimedia Reporter role.

Lebanon, Pennsylvania, United States

• Spearheaded the creation of a new food beat as a digitally-focused reporter for the Lebanon Daily News.
• Covered business, regional entertainment and general assignment stories in Lebanon County and Hershey, Pennsylvania regions.
• Responsible for conceptualizing, pitching, researching, sourcing, writing, verifying and publishing articles.
• Wrote compelling and SEO-friendly headlines for web and social media to drive audience engagement.
• Developed influential community sources and identified stories of broad, local interest.
• Interviewed key players in the community such as CEOs, business owners, government officials, experts, authorities.

Reading, Pennsylvania, United States

• Authored feature stories and weekly capsules covering high school football for South Schuylkill News.
• Contributed to Reading Eagle‘s high school football and fall sports coverage for 2016 season, writing game recaps and keeping statistics.

• Aggregated and analyzed NFL news for defunct internet startup, All22.com.
• Leveraged story selection, publishing speed, social media and SEO to reach widest audiences.
• Wrote compelling and SEO-friendly headlines for web and social media to drive audience engagement.
• Attended three-day SEO and social media boot camp in 2016.

• Served as the rising brand's lead writer covering the Philadelphia Eagles for three NFL seasons.
• Wrote compelling and SEO-friendly headlines for web to drive audience engagement.

Reading, Pennsylvania, United States

• Introduced and implemented a new business strategy to address and ease economic uncertainties.
• Designed relocated storefront, including a "surround studio" to maximize available space and improve the customer experience.
• Conceptualized customer retention marketing campaign to announce relaunch.
• Created custom-designed marketing materials for businesses and professionals, such as business cards and billboard.
• Orchestrated the "Berks Beauties" charity, raising tens of thousands of dollars for area volunteer fire companies.
• Managed finances.

Reading, Pennsylvania, United States

• Helped build a startup retail business from the ground floor.
• Hand-picked computer hardware and software, created systems and managed the network.
• Installed and customized customer database software to track sales figures and manage contacts.
• Provided photo retouching on all portraits.
• Built and managed a consumer-facing website.
• Conceptualized and developed advertising campaigns and marketing materials such as brochures, mailers and billboards.

Reading, Pennsylvania, United States