Andrew Lacanienta Email & Phone Number

San Francisco Bay Area

Andrew is at the forefront of crafting intentional experiences and impactful brand engagements. Collaborating closely with cross-functional teams, including strategy, account, creative, and production, Andrew elevates projects through big-picture thinking, creative ideation, and outcome-centered design. With a focus on systems and strategic frameworks, Andrew champions processes that streamline operations and foster innovation. From concept to execution, Andrew leads with a blend of storytelling prowess and strategic acumen, ensuring experiences resonate deeply with audiences.

San Francisco Bay Area

Andrew works with clients to curate transformative and impactful experiences. Using systematic processes and tools Andrew guides both strategic and creative teams to think outside of the box, make embodied decisions, value human-centered data, and bring their best selves to the table. Focusing on principles of outcome-based design, observation, curiosity, deep listening, ideation, real-time prototyping, and iteration Andrew and his teams create experiences that bring everything to life. Andrew works as the the lead strategist for Salesforce's Dreamforce, Trailblazer DX, Tableau conference, and Connections.

Regenerative farm nourishing communities through connection to food, connection to land, and connection to self. http://beetgeneration.farm

San Luis Obispo, California

Conducting research related to physical space design, the theory of structured experiences, co-creation, memorability of experience, and provocation. Teaching Experience Design, Customer Experience, and Strategic Experience Design. Covering topics of narrative storyboarding, design thinking, experience mapping, and theme development as well as personal brand building and service design.

Greater New York City Area

Director for ideation and storytelling for external, internal, and live events. I plant creative seeds of experience and collaboratively work with teams to give them the water, sun, and fertilizer they need to become redwoods - breathtaking, memorable, and extraordinary experiences.

Arizona, Tennessee, Alberta, And North Dakota

Coordinated hiring local employees, volunteers, shipping logistics, purchase orders, rentals, social media, and customer service for multiple Slide the City events across the United States and Canada. Successfully oversaw setup, takedown, and operation of events. 100% of the events we conducted started on time and had no major injuries or issues. Number of event attendees ranged from 2,500 - 7,000. From 2016 to the present I am contracted to manage and direct one event each year for the city of Cookeville, Tennessee.

College Station, Texas

Conducting original research on tourism, event, and experience design. Research agenda focuses on co-creation and the theory of structured experience. Currently redesigning curriculum for RPTS 311: “Planning and implementation of events and programs.” Supervise a research assistant in the designing and implementing a new experience design laboratory. Serve as marketing manager for the Bradberry Youth and Experience Design Laboratory (https://aglifesciences.tamu.edu/byedl/).

As the Bradberry Research Fellow I participated as a member of a research team investigating point-of-service encounters in tourism and youth development. Conducted, presented, and published original research. Led experience design projects. Marketing manager and website designer for the Bradberry Youth and Experience Design Laboratory.

Provo, Utah Area

Collected and analyzed qualitative and quantitative data. Our research agenda focused on employee experience and conservation corps participant outcomes. I designed and delivered an evaluation toolkit for the conservation corps. Gained proficiency in SPSS quantitative software and NVIVO qualitative software.

Designed and facilitated 45-minute workshop for hands on application of daily planning, proselyting, and working with communities. Groups of missionaries ranged from 45-90 and were ages 18-25. Participated in the initial screening process and recommendation for hiring new teacher applicants. Developed new materials and content for large group meetings and workshops.

Provo, Utah

I facilitated learning in both English and Tagalog (Filipino). Taught missionaries aged 18-25, in small groups and one-on-one. Topics included: How to study, effective teaching, and learning a new language. Participated in curriculum development and improvement. Taught training meetings for fellow teachers related to teaching best practices.

Experience Design Extraordinaire, Experience Design

Doctor Of Philosophy - Phd, Experience Design

Activities and Societies: President – Graduate Student Committee (2018 – present). Faculty supervisor/advisor – Aggie Reps Undergraduate.

Master'S Degree, Youth And Family Recreation & Leisure Experiences In Work Environments

Bachelor’S Degree, Experience Design And Management

Activities and Societies: Venue and Events Management Club