● Developed high-level messaging and marketing strategies to ensure that new products differentiated our offerings from our competitors while addressing the needs of key buyer personas. ● Worked cross-functionally with Product, Sales, and Technical teams to shape product marketing roadmaps and GTM strategies for new AI-driven Observability products. ● Established Kollective as an industry thought leader by writing articles, creating white papers, managing social media accounts, and producing a successful Microsoft MVP webinar series (~300 attendees/webinar).● Grew organic and paid search traffic through on-page and technical SEO improvements, link building, PPC campaigns, and LinkedIn Ads. Captured and maintained the #1 search position for a range of high-value keywords. ● Spearheaded a new ABM program for EMEA and Americas. Collaborated with Regional Sales Directors and SDRs to develop direct outreach messaging and highly-targeted ads that drove a 25% increase in opportunities from Global 2000 companies. ● Co-managed two website redesigns coinciding with new product launches, developing new landing pages and simplifying navigation to improve UX and address the needs of customers and key buyer personas.

● Led marketing strategy and execution, ensuring alignment with client needs and business goals.● Spearheaded organic, paid, and content marketing strategies for clients ranging from Fortune 500 companies to mid-stage startups.● Created campaign performance reporting systems to track the success of marketing initiatives. ● Developed content roadmaps in alignment with marketing objectives.● Managed and trained local and offshore teams.

● Led marketing strategy during a crucial business expansion phase in which production capacity increased by 200%. ● Migrated website and store to a new CMS and database.● Implemented technical and onsite SEO changes, increasing traffic by over 150%.

● Led the development and execution of innovative content marketing campaigns, combining creativity, data journalism, and technical expertise.● Utilized a strong scientific background and advanced skills in Excel and Tableau to create compelling, data-driven campaigns that effectively engaged target audiences.● Managed client relationships, working with businesses ranging from mid-level startups to Fortune 500 companies, to develop tailored marketing strategies.● Collaborated with designers and developers to ensure the seamless production and execution of campaigns, always aligning with client-specific needs.● Served as the primary point of contact for clients, maintaining open communication channels and providing regular updates on campaign performance, analytics, and overall engagement metrics.● Demonstrated strong communication skills and a comprehensive understanding of the creative, technical, and marketing processes, ensuring successful project outcomes.

● Developed English curricula for 3rd and 4th grades.● Taught grammar, vocabulary, and composition to ESL students.