Andrew is a Principal (Consumer Insights) at GO Consulting (growwithgo.com) and the Founder of LMI Market Intelligence. GO is an operator centric GTM (Go-To-Market) consulting firm, primarily servicing the Private Equity and Venture Capital sector and their respective holdings. Andrew is a highly skilled and experienced marketing professional with a proven track record in Consumer Insights and Business Intelligence. Prior to partnering with GO Consulting in 2012 (a consulting firm composed of executives from Adidas, Nike, Columbia Sportswear and Academy Sports), Andrew spent 8 years as the Head of Market Intelligence and Strategic Planning for two of Golfs largest equipment, footwear and apparel manufacturers, TaylorMade-adidas Golf and Callaway Golf, reporting to the respective CMO’s. Prior to his move to the “client side”, Andrew spent 8 years in the advertising industry in the employment of McCann World Group, one of the largest global advertising agencies. In this capacity, Andrew served as Planner / Market Analyst for accounts such as: Hitachi Corporation, Omni Hotels, Union Bank, Bumble Bee Seafood's, M&M Mars Inc., The San Diego Zoological Society, and WD-40 Company.