Hyper-growth businesses need a bold data-driven vision backed by a team of experts who know how to execute at scale. Acting as your companies outsourced CMO, Lauchner Media will partner with you to outline goals and areas of opportunity to help you sell more online. We take pride in becoming an extension of your brand and seek to provide trackable hands-off results while ensuring you have more time to focus on business development.

As Senior Director of Retention Marketing at Gallery Furniture, I spearheaded the development and execution of cutting-edge retention strategies, driving a pivotal transformation in our customer engagement and communication approaches. Leading a diverse team of 10, my strategic oversight spanned across multiple channels including email, SMS, and on-site interactions, utilizing advanced tools like Listrak, Attentive, and Yotpo.Key Achievements:Customer Retention: Engineered a comprehensive loyalty program and optimized marketing journeys, achieving an unprecedented 330% increase in customer retention rates.Revenue Impact: Successfully generated over $100 million in revenue through meticulously crafted email and SMS campaigns, substantially boosting both repeat and new customer sales.Digital Marketing Leadership: Orchestrated the total overhaul of email and SMS marketing strategies, from graphic design to message execution, significantly enhancing subscriber growth and engagement.Conversion Optimization: Led the development and refinement of landing pages and website pop-ups, which markedly improved conversion rates through targeted customer interactions.Event Management: Conceptualized and executed high-impact customer events and sales initiatives, further strengthening brand loyalty and community ties.Team Leadership & Collaboration:Managed a global team of 10 professionals, including graphic designers, copywriters, data analysts, social media managers, and paid ads specialists, fostering a collaborative environment that encouraged innovation and high performance.Served as a pivotal link between digital marketing operations and in-store activities, ensuring seamless integration and consistency in customer experience across all platforms.Throughout my tenure, I remained committed to leveraging data-driven insights and innovative marketing techniques to maintain Gallery Furniture at the forefront of the retail industry.

During my year at Guardian Baseball, I specialized in elevating the company’s e-commerce presence on Amazon and Shopify, implementing innovative growth strategies that dramatically enhanced online visibility and sales performance. My role involved a robust combination of analytics-driven decision-making and creative marketing solutions tailored to the unique dynamics of the sports equipment market.Key Achievements:Sales Growth: Boosted Amazon and Shopify sales by 200%, leveraging precise market analysis and targeted advertising campaigns that captivated and converted high-intent buyers.SEO Optimization: Overhauled product listings and optimized SEO practices, resulting in a 150% increase in organic search traffic and top-ranking positions in competitive keywords.Conversion Rate Improvement: Implemented A/B testing and conversion rate optimization techniques that increased customer conversions by 80%, enhancing user engagement and checkout efficiency.Product Launches: Strategically launched multiple high-demand products, which consistently outperformed sales forecasts and established Guardian Baseball as a key player in the niche market of baseball equipment.Strategic Leadership and Collaboration:Employed advanced analytical tools and e-commerce strategies to forecast trends, track performance metrics, and drive decisions that aligned with business objectives.Collaborated closely with product teams and marketing professionals to ensure a cohesive brand message and streamlined customer journey across all digital platforms.Innovative Marketing Initiatives:Initiated and managed successful PPC campaigns and promotional strategies that increased brand exposure and customer acquisition rates.Developed and executed content marketing strategies that significantly increased engagement on product pages and social media platforms.My tenure at Guardian Baseball was marked by a commitment to leveraging cutting-edge campaigns that drove business growth.

As the Email Marketing Manager at Magic Spoon, a pioneering brand in the health-conscious cereal market, I led the strategic overhaul and expansion of email marketing campaigns, instrumental in driving customer engagement and revenue growth. I focused on crafting personalized, data-driven marketing initiatives that resonated with our health-focused audience.Key Achievements:Customer Engagement: Developed and executed a segmented email strategy that increased customer engagement by 120%, utilizing personalized content based on user behavior and purchase history.Revenue Growth: Boosted email-driven revenue by 250%, through optimized campaign strategies including automation, A/B testing, and performance analysis.Subscriber Growth: Increased the email subscriber base by 200% through effective lead capture strategies and compelling subscription incentives.Campaign Innovation: Introduced interactive and dynamic content elements within emails, such as quizzes and polls, which significantly improved open and click-through rates by over 50%.Strategic Leadership and Analytics:Utilized advanced analytics tools to monitor and report on key performance indicators, making data-informed adjustments that maximized campaign effectiveness.Spearheaded a customer re-engagement campaign that reactivated 30% of dormant subscribers through targeted, compelling messaging and special offers.Cross-Functional Collaboration:Collaborated with the product and content teams to ensure a consistent and impactful brand message across all email campaigns.Worked closely with the design team to create visually appealing email layouts that enhanced message clarity and increased user interaction.In my role at Magic Spoon, I was committed to using innovative email marketing techniques to not only meet but exceed performance goals, contributing significantly to the company’s reputation as a leader in healthy eating options.

In a dynamic and high-visibility role as the Presidential Campaign Marketing Manager for Kanye West's 2020 presidential bid, I spearheaded a comprehensive marketing strategy encompassing digital, social, and traditional media to maximize voter engagement and campaign visibility. My strategic input was pivotal in navigating the complex landscape of political marketing under tight timelines.Key Achievements:Digital Innovation: Developed and launched a fully functional Shopify website tailored for campaign needs, facilitating over $5 million in branded merchandise sales with $1 million of that being driven in the first 24 hours. Branding and Merchandising: Directed the design and distribution of campaign merchandise, aligning product aesthetics with campaign messaging to boost brand visibility and supporter loyalty.Social Media Strategy: Crafted and executed a robust social media strategy across multiple platforms, doubling our digital footprint and engaging with an audience of 10+ million followers.Public Relations: Managed PR efforts, including crafting press releases and coordinating interviews, significantly enhancing media coverage and public engagement.Integrated Marketing Campaigns: Designed and led targeted email and SMS campaigns that achieved a 40% engagement rate, driving voter registration and turnout efforts.Leadership and Collaboration:Led a cross-functional team of 20+ professionals, including digital marketers, social media experts, PR specialists, and web developers.Fostered a collaborative environment that encouraged innovative ideas and rapid execution of marketing strategies.This role required a blend of creativity, agility, and strategic foresight, enabling me to significantly impact the campaign’s reach and engagement within a highly competitive and scrutinized political landscape.

As Lead Project Manager at SeedX Inc., I championed the planning, execution, and delivery of complex brand projects, guiding cross-functional teams from concept to completion. My leadership ensured that projects not only met but often surpassed client expectations and business objectives.Key Responsibilities:Project Leadership: Directed the full project lifecycle, managing intricate details and overarching goals to ensure seamless execution and client satisfaction.Resource & Budget Management: Crafted detailed project schedules and budget forecasts, strategically allocating resources to maximize efficiency and adherence to timelines.Client Communication: Acted as the primary liaison for high-profile clients including Google, The California Endowment, Harvard, Forever 21, The New York Jets, and Eastern Airlines. Maintained clear and consistent communication to ensure alignment on project progress, deliverables, and adjustments.Scope & Deliverables: Developed comprehensive scopes of work, managed critical timelines, and controlled budgets, leading to successful project outcomes and high levels of client retention and satisfaction.Through strategic foresight and meticulous attention to detail, I successfully led numerous high-impact projects, collaborating with prestigious clients across various industries. This role highlighted my ability to manage significant responsibilities and foster strong client relationships, driving continuous improvement and innovative solutions in project management.

As the Email Marketing Manager at UNTUCKit, I spearheaded the company's email marketing initiatives, playing a crucial role in refining the strategy and execution of campaigns that significantly boosted customer engagement and drove sales. My role was pivotal in leveraging email as a powerful channel to foster long-term relationships with our customers and propel the brand's growth.Key Achievements:Campaign Management: Designed and implemented targeted email marketing campaigns that resulted in an average of 40% open rates and a 30% click-through rate, contributing significantly to overall revenue growth.Subscriber Growth: Successfully grew the email subscriber list by 350% through strategic acquisition campaigns, optimization of sign-up forms, and engaging welcome sequences.Segmentation and Personalization: Advanced the use of customer segmentation and personalized content, delivering tailored messages that resonated with different audience segments, enhancing relevance and customer retention.A/B Testing and Analytics: Regularly conducted A/B testing on various elements of email campaigns (like subject lines, content, and timing), which led to improved campaign performance and insights. Utilized analytics to measure campaign success and inform future strategies.Strategic Leadership and Collaboration:Collaborated closely with the marketing, design, and product teams to ensure that email campaigns were well-integrated with wider marketing objectives and consistent with brand voice and aesthetics.Managed and mentored a team of email marketing specialists and coordinators, fostering an environment of continuous learning and improvement.In my tenure at UNTUCKit, I not only enhanced the effectiveness of email marketing but also contributed to a culture of data-driven decision making and proactive strategic planning.

In my role as Social Media Marketing Manager at AARP, I was responsible for shaping and executing the organization's social media strategy across multiple platforms to engage with a diverse membership base and broaden the reach of AARP's advocacy efforts. My approach focused on creating compelling content, fostering community interaction, and leveraging data-driven insights to enhance engagement and support AARP's overarching goals.Key Achievements:Engagement Strategy: Developed and implemented a comprehensive social media strategy that increased follower engagement by over 50%, using targeted content tailored to the interests and needs of the 50+ age group.Content Development: Led the creation of diverse content formats, including video, articles, and interactive posts, which consistently achieved high engagement rates and enhanced brand visibility.Campaign Management: Spearheaded several successful social media campaigns focused on critical issues affecting the 50+ community, such as healthcare, retirement security, and community services, significantly increasing audience reach and participation.Analytics and Reporting: Utilized analytics tools to track performance, optimize strategies, and report on ROI, helping refine tactics and demonstrate the value of social media initiatives to stakeholders.Leadership and Team Collaboration:Managed a team of social media specialists, fostering an environment of creativity and continuous improvement.Collaborated with other departments to ensure that social media strategies were integrated with AARP’s marketing, public relations, and advocacy efforts, creating a unified voice across all channels.My tenure at AARP highlighted my ability to connect effectively with a specific demographic, leveraging social media to not only engage with members but also drive meaningful conversations around important social issues.

As the Social Media Marketing Manager at Baseballism, a premier lifestyle brand rooted in the history and culture of baseball, I drove the strategic development and execution of social media campaigns that resonated deeply with fans and customers. My leadership was instrumental in amplifying brand awareness, enhancing customer engagement, and supporting e-commerce growth.Key Achievements:Audience Growth: Significantly expanded our social media presence, increasing our follower base by 300% across platforms like Instagram, Facebook, Twitter, and Pinterest through targeted content campaigns and community engagement strategies.Brand Engagement: Engineered a series of high-impact, interactive campaigns that boosted engagement rates by 200%, successfully translating online activity into increased website traffic and sales.Content Innovation: Pioneered the use of live streaming events, player collaborations, and fan-generated content initiatives, which enhanced the authenticity of the brand and deepened fan loyalty.Partnership Development: Facilitated partnerships with influencers and other baseball-related organizations to co-create content, expanding reach and reinforcing the brand's core values of tradition and passion for baseball.Strategic Leadership and Analytics:Led a dynamic team of content creators and social media specialists, encouraging a culture of innovation and rigorous data analysis to steer our content strategies.Employed sophisticated analytics tools to monitor, analyze, and report on campaign performance, informing adjustments that maximized ROI and aligned with business objectives.At Baseballism, I harnessed the power of social media to foster a community of baseball enthusiasts, effectively using digital platforms to tell the brand’s story and connect with fans on a personal level, driving both engagement and business outcomes.