Here is a little food for thought.#1 Your product or service so revolutionary that the market for it does not exist yet. Do you ready to create new markets for own product as that Apple had done? This one is the most expensive sort of business model. This business model type is able to afford themselves the billions corporates only, but they are avoiding it too.#2 The other edge is when you consider the bustling product or service market filled with competitors. Because you have an own vision and conception, based on your experience, how to provide the best resolution the well-known issues for customers and you are gonna to implement own unique vision for a “red market”.The most amount of startups locates around one of the points. This is the situation with the highest level of uncertainty.The vital question is: how much assets do I need for mine idea implementation? Unfortunately, nobody has been creating something similar your unique product before. The bottom line is: we know how to provide the software development in conditions of high uncertainty by using @Scrum framework.The @Scrum framework provides a lot of everyday answers for CEO requests.