Andrew Macfarlane Email & Phone Number

London, Gb

London, England, Gb

Exalens has developed a unified Industry 4.0 monitoring and security platform. Leveraging proprietary Cyber-Physical AI, the solution autonomously detects and analyzes high-risk system behaviors, pinpointing threats, faults, and failures within seconds. By merging OT network, endpoint, and machine analytics, Exalens minimizes unplanned downtime and enhances operational cyber resilience.As Head of Marketing, I lead demand generation and go-to-market strategies to drive business growth and market penetration. Together with a small team, we implement growth marketing practices across SEO, SEM, social media, and email campaigns to increase website traffic and lead generation. We built a sales and marketing pipeline from scratch, and continue to modify its flow to generate free trial users and drive consistent sales opportunities. I manage website development to enhance the user experience and boost conversion rates. Additionally, I plan and execute field marketing initiatives at key industry events to build market awareness and increase traction. I collaborate cross-functionally to refine value propositions and represent the company in key meetings and content.

London, England, Gb

London, Gb

As a marketing consultant, I have worked with executives and founders of small businesses to analyse, design, and execute on their marketing needs. I have worked on numerous projects, from digital campaign strategies for lead generation (paid social, PPC, and SEO), to brand assessments, copywriting, design, and website development. I approach every industry with a focus on the customer needs and build out a mix of marketing solutions to drive growth and enhance the relationship between the company and the consumer.

Gritstone is a production company that builds stories to engage and inspire. We work with top athletes and brands to connect companies with their community.

As a mergers and acquisition consultant, I conduct detailed analyses of industries and evaluate the companies in the market to devise strategic initiatives. I work with analysts and portfolio managers to target leading product and service providers to acquire and grow.

NomosPay is a payment processor for businesses seeking to accept cryptocurrencies without the hassle of managing currency exchanges or crypto wallets. Companies can accept crypto through our API and withdraw funds as the fiat currency of their choice.

Zurich, Zurich, Ch

Education First is a global leader in education and specializes in experiential learning. The company products range from international language schools, to student travel, Au Pair services, and many more.I worked on the EF Educational Tours product where I managed the Canadian English and French websites, led campaigns towards generating leads and acquisitions, executed retention strategies, and facilitated customer support initiatives. In my time at EF I used digital platforms to measure consumer behaviour online, designed and built user friendly landing pages, analyzed data to execute strategies, and continually strived to make the experience simple, efficient, and effective. Along with working on the online content, I managed small teams on projects to execute email, digital, and print campaigns to communicate the company message and drive growth.

Barrie, Ontario, Ca

Sobie Systems is a tech start-up company that has designed an innovative product that connects with HVAC systems, prevents carbon monoxide leaks at the source, and stops the deadly gas from spreading throughout the home. I worked with the founder to create a marketing strategy for going to market, designed branding, product messaging, and created content, such as, a commercial promo, print materials, website copy, and graphic design.

Toronto, On, Ca

I worked as a professional actor on US and Canadian film and TV productions for over five years. My love for storytelling brought me into the industry, and through this experience, I have honed my skills as a performer, public speaker, and developed my adaptive instincts for thinking on my feet. I have spent years auditioning in rooms for casting directors, directors, and producers, and know how to deliver when the pressure is on. As I transitioned into the business world I learned that my skills as an actor have been invaluable as a communicator, influencer, and creating presence.

Ottawa, Ontario, Ca

- Oversaw the operation of summer camp programs and after school programs for 75+ children. - Organized 20+ staff members to design and carry out programming for the year's schedule. - Orchestrated logistics and travel plans for field trips.- Aided in the development and success of child education

Master Of Business Administration - Mba, Business Administration And Management, General

Project Management

Bachelor Of Arts (B.A.), Philosophy And Film

Visual And Performing Arts