Andrew Marks

Andrew Marks Email and Phone Number

Vice President, Product @ Certus
Andrew Marks's Location
Greater Orlando, United States, United States
Andrew Marks's Contact Details

Andrew Marks work email

Andrew Marks personal email

n/a
About Andrew Marks

I am most passionate about identifying customer problems and finding ways to solve them for people. This is how we build roadmaps, drive user value, and grow businesses.

Andrew Marks's Current Company Details
Certus

Certus

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Vice President, Product
Andrew Marks Work Experience Details
  • Certus
    Vice President, Product
    Certus Oct 2024 - Present
    Orlando, Florida, Us
    I'm focused on growing Certus' B2B/SAAS footprint by keeping our FUSION platform clients skilled, safe and compliant. Access best-in-class safety and skills content and compliance tools today!
  • Certus
    Senior Director Of Product Management/Head Of Product
    Certus Jan 2023 - Nov 2024
    Orlando, Florida, Us
    • I manage teams of Product Managers, Content Writers/Editors, Education Technology Specialists & Multimedia Artists. Together, we maintain a library of thousands of online training products across a range of verticals – including Workplace Safety/OSHA, Food/Beverage, Professional Services Licensure and Continuing Education, Technical Skills, and Driver Education.• Through education, we enable people to get the jobs they want, thrive while they’re there, and get home safely to their families at the end of the day.
  • Certus
    Director Of Product Management
    Certus Dec 2021 - Apr 2023
    Orlando, Florida, Us
    • Drive product development roadmap across all verticals, including mentoring PMs from multiple acquired businesses and defining processes/standards for roadmap development and project management• Ensure user advocacy within organization as champion of UX studies/metric development and user interviews to surface insights for product and platform development• Generate product TAM/SAM/SOM methods and standards to determine success metrics and define decision-making process for revised go-to-market, refined product design, product sunset, etc.• Leverage user information to inform feature development roadmap for unified platform to serve combined businesses and users with unique goals, backgrounds, etc.• Develop product documentation, project management practices, and launch processes for differing product types within new, combined business
  • Certus
    Sr. Manager, Research And Development
    Certus Jan 2021 - Dec 2021
    Orlando, Florida, Us
    • Manage a team of Product Managers/Researchers to generate product ideas, forecast profitability, interrogate strategic alignment with company vision, generate alignment among internal stakeholders, and ultimately, create a cross-functional product development roadmap• Manage an agile team of Product Support specialists to build products, solve escalated issues, and proactively monitor/upkeep product quality (see previous position – all responsibilities retained)• Develop market research methods to surface new product opportunities, including through keyword/competitor analysis, setting up an internal Helpdesk and product submission events, legislative research/setting up alerts for press releases, etc.• Invent process for vetting product ideas which includes profit forecasts from market sizing/ competitive landscape analysis/internal benchmarks, analyze long-term outlook of regulatory ecosystem, gauge alignment with company vision and how required go-to-market fits core capabilities, consider project scope/roadmap, etc.• Generate stakeholder agreement around project requirements, scope, timelines, and setup project owner/management standards• Leverage data capabilities from Product Technology team to implement active product lifecycle management, such as post-launch reporting and response, KPI tracking and product optimization, product UX reviews to maintain quality, and lifetime profit monitoring to trigger end-of-life or revitalization conversations
  • Certus
    Manager, Product Technology
    Certus Jun 2020 - Jan 2021
    Orlando, Florida, Us
    • Manage an agile team of Product Support specialists to build products, solve escalated issues, and proactively monitor/upkeep product quality• Triage, assign and/or solve issues surfaced via Jira Helpdesk from Customer Service Representatives, as well as those reported by Sales team and other internal stakeholders• Track product issues and escalations via custom Jira Dashboards, Five9 call center reports, UX survey feedback, and LMS telemetry to identify issue clusters and design/implement solutions to call drivers, actively improve user experience• Meet with national/international partners to design, implement, and support eLearning initiatives, both internal to the partner and as a reseller of branded third-party content• Improve department processes to more efficiently build and release award winning, SCORM/xAPI-compliant eLearning courses, aiding in 300% increase in rate of development
  • Certus
    Product Manager
    Certus Feb 2020 - Jun 2020
    Orlando, Florida, Us
    Product Planning and Lifecycle Development• Identify product opportunities based on market data, industry trends, regulatory environments, customer needs, competitor analysis, etc.• Build the annual product roadmap for the development/implementation of new products and updates to existing products• Liaise with the Marketing Department to ensure the proper advertising and positioning of products• Research federal and state laws, regulations and compliance standards for new and existing products• Establish quality assurance controls by analyzing product performance data, including varied KPIs like UX survey feedback, customer call volume, topline revenue, refund rate, marketing performance, etc.• Execute process improvements that optimize product marketing and customer service support systems• Maintain accurate product information and training documentation
  • Certus
    Junior Product Manager
    Certus Sep 2019 - Feb 2020
    Orlando, Florida, Us
    • Research product opportunities by gathering quantitative and qualitative data for evaluation of opportunities• Research regulatory changes to support customer service and ensure continued compliance of existing product offering• Assist the Product Development Team in the development of new products and enhancement of existing products by creating functional requirements• Remain up to date in marketplace trends that drive product initiatives
  • Immersyve, Inc.
    Research Project Manager, Copywriter, Research Associate
    Immersyve, Inc. Oct 2014 - Aug 2019
    Celebration, Fl, Us
    Project Manager• Manage studies end-to-end, including:• Design methodologies to meet client goals (commonly usability labs or UX longitudinal, single-point, or in-depth interview studies)• Proposals to clients explaining the planned course of study and outlining dates and milestones• Generate hypotheses based on experience and client collaboration• Survey and item development to test hypotheses and determine unique motivational profile(s) across segments• Analyze data to answer research questions and surface actionable insights• Report writing for multiple audiences, including executives, to provide a clear data narrative and present opportunitiesCopywriter• Team member in collaborative design effort to create MotivationWorks Employee Engagement Platform, which measures the motivational health of an organization and provides specific feedback to team leaders to improve engagement• Wrote automated, actionable manager feedback for all possible data permutationsResearch Associate• Draft surveys based on methodology design and client goals• Recruit participants who meet segmenting criteria and manage participant communication• Clean, cut and visualize data for analysis
  • Penn State University
    Lecturer
    Penn State University Aug 2010 - May 2012
    University Park, Pa, Us
    • Taught Rhetoric/Composition and Creative Writing• Included curriculum design and developing subject-matter expertise across a range of topics• Accompanied by pedagogy training

Andrew Marks Skills

User Centered Design User Interface Design Data Analysis Project Managers Product Lifecycle Management Consulting Market Research Rhetoric Research Market Research Project Management Usability Labs Product Management User Experience Testing Agile Project Management Data Visualization Creative Writing Multiple Project Coordination User Experience

Andrew Marks Education Details

  • Penn State University
    Penn State University
    Creative Writing (Fiction - Rhetoric And Comosition)
  • Arizona State University
    Arizona State University
    General

Frequently Asked Questions about Andrew Marks

What company does Andrew Marks work for?

Andrew Marks works for Certus

What is Andrew Marks's role at the current company?

Andrew Marks's current role is Vice President, Product.

What is Andrew Marks's email address?

Andrew Marks's email address is an****@****cil.com

What schools did Andrew Marks attend?

Andrew Marks attended Penn State University, Arizona State University.

What skills is Andrew Marks known for?

Andrew Marks has skills like User Centered Design, User Interface Design, Data Analysis, Project Managers, Product Lifecycle Management, Consulting, Market Research, Rhetoric, Research, Market Research Project Management, Usability Labs, Product Management.

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