Manage the successful development of all client deliverables, including creative campaigns, brand positioning, identity design, product development, experience design, brand launches and digital communication strategies for the firm’s roster of international clients

Led creative development and communication efforts for JG Black Book, its portfolio of companies, and a host of the firm’s travel industry clientsLed brand strategy and creative development projects, including logo development, collateral design, communications and go to market strategy for the firm’s hotel clients including Eden Roc at Cap Cana, Islas Secas, and Volcanoes SafarisCrafted RFP responses for domestic and international destinations, winning over $4.5 million in new business with marquee accounts including South African Tourism, New York State, the Belize Tourism Board and the British Virgin Islands Tourist BoardMaintained website presence for the company’s nine brands, including the direction of major site redesigns, content development and new product launchesOversaw the development and maintenance of all creative assets and marketing collateral across nine distinct internal brands (both print and digital)Executed extensive B2B and B2C email marketing programs for the firm’s internal brands and hotel clientsManaged select trade marketing initiatives for the firm’s destination accounts, including South African Tourism, the Belize Tourism Board and the British Virgin Islands Tourist BoardCollaborated extensively across companies and departments to ensure the firm’s brand stories were consistent, engaging and impactful

- Supported the launch and management of online advertising campaigns for dozens of Fortune 500 companies- Created weekly campaign reports for media planning and budgeting- Worked with media buying team to assist with purchase orders, tags and channel creation- Maintained and updated the company’s ad server to ensure successful demographic targeting

- Reported to producers on Capitol Hill press briefings and Congressional debate- Aided in the research and development of nightly news segments (logging tapes, coordinating scripts, selecting footage, assisting during interviews)- Supported producers during large-scale media events including Inauguration 2009

- Developed and researched story ideas, organized shooting schedule, and assisted in the filming and editing of segments for monthly show, Washington Full Circle- Drafted scripts for the network’s PSAs, community bulletins and government projects

- Drafted press releases, developed collateral material and assisted PR Director in campaign management- Made media calls and wrote weekly web material for the Greeting Card Association’s Heroes In Our Midst program, recognizing community leaders across the country- Supported the growth of the company’s new venture, Public Benefit Television, a service designed to provide video programming to Public, Educational, and Governmental access channels across the country