Lead Marketing at Toikido Ltd.I spearhead the marketing strategy that drives the company’s growth, aligning brand positioning with our overarching business objectives. I’m instrumental in building and executing global campaigns that not only engage audiences across our diverse IPs but also create high-value partnerships with key industry players.My role encompasses strategic leadership across cross-functional teams, digital publishing, social and influencer marketing, and partnership development. I manage multi-million-pound budgets and work closely with global partners to deliver measurable commercial success, ensuring that every marketing initiative maximises brand value and revenue growth.

In my capacity as Director, I ran the entirety of the FBA business, with a key focus on the analytical and strategic initiatives for product and market exploration, pinpointing lucrative niche opportunities. My comprehensive strategy encompassed competitive analysis, strategic pricing models, and adept supplier negotiations, culminating in the launch of products that met and exceeded expectations. Key responsibilities included inventory oversight and financial management, underpinning the profitability and growth trajectory of our eCommerce and Amazon FBA ventures.

Responsible for devising and implementing comprehensive Amazon sales and marketing strategies for 12 diverse brands and businesses across global markets, including the UK, US, France, Germany, and Canada. Sectors included, toys, beauty, health & wellness, electronics and education.My approach, grounded in rigorous market analysis and data-driven insights, aimed to enhance product visibility, improve conversion rates, and meet ambitious sales objectives. Through strategic planning and detailed execution, I successfully navigated the complexities of the Amazon platform, contributing to the substantial growth and market positioning of these brands

In a dual capacity at Funeral Zone Ltd, I led both B2B and B2C growth initiatives for Funeral Guide, providing vital insights and strategic frameworks to the board and investors. Introduced price transparency and fairness to bereaved families across the UK growing website traffic and calls to funeral directors by over 130%. This enhanced brand recognition and market position as the UK's leading comparison website for Funeral Directors. My role in forging partnerships with the NHS and steering PR campaigns significantly bolstered Funeral Guide's prominence as the premier funeral resource in the UK, further accentuating my role in presenting the company's vision and achievements to existing and prospective investors at board level.As the product and marketing owner for the Memoria app, my contributions were central to setting operations, acquiring users via digital marketing and managing the entire development process for the app on Android and iOS.

As a growth marketing consultant, I led transformative marketing initiatives for a broad client base, including tech startups and eCommerce entities across video games, toys & games, film, sport, property development and online auctions.My responsibilities entailed the inception of operations, development of growth marketing strategies, and the orchestration of global marketing campaigns, directly elevating client growth, brand visibility, and market penetration across diverse industries.

Partnered with the CEO to set financial goals and strategies, leading a team of 15 towards achieving these targets. My focus on operational efficiency ensured projects maintained at least a 20% profit margin. I identified and capitalised on new business opportunities, notably increasing annual revenue by 45%. My initiative to launch a social media division quickly generated £500k in gross revenue was significant and demonstrating an aptitude for leveraging emerging trends.I managed daily operations, client services, and business development, serving a diverse client portfolio that included Warner Bros Interactive Entertainment, King, Universal Pictures, The FA, and more. My involvement in global marketing campaigns for major video game releases underlined my industry expertise.I led client meetings, pitches, and presentations, playing a key role in sustaining client relations and business expansion. My efforts included crafting a global brand plan for Warner Bros' LEGO DC Super-Villains and developing a fan engagement strategy for The FA, enhancing the Wembley Stadium experience. Additionally, I produced social media content that significantly engaged audiences for games like LEGO Marvel Super Heroes 2 and The Incredibles, showcasing my ability to effectively reach and engage global audiences.

Responsible for the creation and execution of a comprehensive digital marketing strategy, aimed at enhancing product visibility across all eCommerce channels. My role as the company's Amazon marketplace specialist entailed leveraging a myriad of promotional tools—including AMS (Amazon Marketing Services), AMG, A+ content, customer reviews, SEO, lightning deals, and coupons—to ensure the successful promotion of all UK products. Additionally, I developed a bespoke ROI report that meticulously tracked the sales and profitability of products promoted via AMS, providing invaluable insights into our marketing strategies' effectiveness.Beyond Amazon, my initiatives included discovering and capitalising on new advertising opportunities to promote products across UK retail channels. A key achievement was the revitalisation of Winning Moves' eCommerce platform, WinningMoves.co.uk, which played a crucial role in meeting the company's 2017 sales targets.I also deepened existing relationships with major licensors—including Marvel, DC Comics, HBO, DreamWorks, Warner Bros, and Disney—utilising their media channels to promote our Top Trumps products to hundreds of millions of fans worldwide. My responsibilities extended to the commercial development and publishing of Winning Moves' digital gaming portfolio for our lead brand, Top Trumps. This included overseeing the creation of HTML5 games, mobile apps, and cash gaming, further establishing our footprint in the digital gaming space.

In my most advanced role, I managed a team of global marketing managers, overseeing all digital marketing initiatives aimed at driving profitable user growth to MoshiMonsters.com. I was pivotal in managing the soft launch marketing strategies for Mind Candy's mobile initiatives and collaborated closely with the Creative Director to spearhead creative campaign planning and production across global markets. My efforts extended to managing the creative identity of Mind Candy, ensuring brand consistency and awareness across all marketing campaigns, and conducting consumer insight for all creative campaigns.

Elevated to a Senior Global Product Marketing Manager role, I embraced full marketing responsibility for Mind Candy's major commercial products. I was instrumental in crafting creative marketing campaigns that resonated with our core audience while aligning with our strategic and commercial goals. My approach to marketing was multifaceted, encompassing TV, online, search, print, and email, ensuring cross-channel communication coherence with our global marketing strategy. A significant part of my role involved liaising with internal and external stakeholders, managing global agencies, and maintaining accountability for project KPIs, budgets, and the profitability of product portfolios.

Initially joining as a Global Product Marketing Manager, I quickly established myself as a key figure in tactical global marketing, focusing on Moshi Monsters. I was entrusted with the product's individual global marketing KPIs, developing and implementing quarterly global tactical marketing plans. My work involved close collaboration with marketing partners and agencies, leveraging various marketing channels—including affiliate marketing, search, and direct marketing—to achieve significant milestones in user acquisition, conversion, and retention.

My role was centered on steering product management and marketing campaigns for a diverse portfolio of online games, each at different stages of their lifecycle. A notable highlight was managing the pre-launch marketing campaign for the Sci-Fi MMO, Jumpgate Evolution. This responsibility entailed orchestrating a comprehensive marketing strategy designed to build anticipation, engage potential players, and lay the groundwork for a successful launch.In addition to my work on Jumpgate Evolution, I played a crucial role in collaborative marketing efforts across Codemasters Online's array of live services. My involvement spanned several prominent titles, including The Lord of the Rings Online, Dungeons and Dragons Online, Archlord, and RF Online. My responsibilities for these titles included working across teams to implement cohesive and engaging marketing campaigns, leveraging a variety of channels to maximize player engagement and retention.Throughout my time at Codemasters Online, I demonstrated a versatile skill set in product management and marketing, applying creative and strategic thinking to promote a range of online gaming experiences. My collaborative approach and ability to work effectively across different titles were instrumental in driving the visibility and success of the company's online game portfolio.