President And Retail Sales And Marketing Director - Americas
Houston, Texas
Due to the success in Shanghia I was given the challenge to establish our US operation. This involved starting from scratch including finding a location, incorporating the business, setting up the finance system, negotiating property leases and employing a core team of people to drive us forward.Being totally responsible for the Americas territory (Alaska to Argentina) was a challenge in its self as there are many localisation factors to consider given our broad product range… Show more Due to the success in Shanghia I was given the challenge to establish our US operation. This involved starting from scratch including finding a location, incorporating the business, setting up the finance system, negotiating property leases and employing a core team of people to drive us forward.Being totally responsible for the Americas territory (Alaska to Argentina) was a challenge in its self as there are many localisation factors to consider given our broad product range. However we overcame these and successfully penetrated retail, distribution in a number of key Latin America countries including Mexico where I ended up opening a satellite office to provide local sales and marketing support to our retail and distribution partners there.In addition we gained significant penetration online within North America selling upwards of 20,000 pcs per month in one retailer of a particular LED item. My day to day responsibilities included all facets of a busy sales and marketing office including the development of our sales and marketing strategy, the creation and implementation of supply chain, finance, administration and HR processes and systems. After a board decision to change the direction of the business to focus on the commercial LED projects side our our business, I recommended my replacement to the board and was offered the position of General Manager in Hong Kong. Show less