InGoodTaste is a creative consultancy focused on driving positive change through Grey Space Thinking™. We collaborate with partners to solve essential challenges, ranging from business strategy to strategic communication.As an Account Manager at InGoodTaste, I manage and nurture relationships with clients including Onewheel, Lectric eBikes, MAAP, Giro, Canyon Bikes, Nukeproof, Vitus, LOGE Camps, Wild Alaskan Company and others.Responsibilities:1. Client Relationship Management: Build strong relationships, understanding brand identities and objectives to provide tailored PR and communications strategies.2. Strategic Planning: Develop comprehensive PR plans aligned with clients' goals, conducting market research and crafting strategic campaigns.3. Media Relations: Proactively engage with journalists and influencers, securing press coverage and maximizing brand exposure.4. Content Creation: Oversee creation of impactful content, ensuring alignment with brand voice and messaging.5. Crisis Management: Handle crisis situations, developing communication plans and protecting brand image.6. Campaign Execution and Management: Coordinate PR campaigns, ensuring seamless implementation and timely delivery.7. Performance Tracking and Reporting: Analyze campaign performance, providing regular reports and insights.8. Cross-Functional Collaboration: Work with internal teams to ensure cohesive and integrated PR strategies.

As the Former Integrated Marketing Program Manager at Backcountry.com, I played a key role in driving the success of our marketing initiatives by developing and executing integrated marketing programs. I was responsible for managing end-to-end marketing campaigns, ensuring their seamless execution across multiple channels and touchpoints. My expertise in strategic planning, project management, and cross-functional collaboration was instrumental in achieving our objectives.Responsibilities:1. Developed and executed integrated marketing programs, collaborating with cross-functional teams to align campaigns with business goals.2. Led marketing strategy, leveraging digital, social media, email, and offline channels to drive brand awareness, acquisition, and revenue growth.3. Managed project execution, defining timelines, coordinating resources, and ensuring timely campaign delivery.4. Fostered cross-functional collaboration, aligning messaging, assets, and tracking performance with internal teams.5. Optimized campaigns through continuous monitoring, analysis, and implementation of ROI-driven strategies.6. Managed marketing budgets, collaborating with leadership to allocate resources and track expenses effectively.7. Conducted market research, analyzed trends, and identified innovation opportunities in competitive landscapes.8. Provided reporting and analytics, delivering insights and recommendations to stakeholders and leadership.

My role was crucial in developing and executing strategies to enhance brand visibility, engage the cycling community, and drive customer acquisition. Responsibilities included:1. Developed and executed social media strategies: Formulated plans aligned with marketing goals, creating engaging content, scheduling posts, and managing calendars.2. Managed social media platforms: Oversaw day-to-day operations of Facebook, Instagram, Twitter, and LinkedIn. Monitored engagement, responded to comments, and fostered positive interactions.3. Created compelling content: Crafted captivating posts, images, videos, and stories to drive brand awareness and engage the cycling community. Ensured alignment with brand guidelines and target audience.4. Implemented targeted campaigns: Strategized and executed campaigns to promote product launches, offers, and events. Conducted audience targeting, ad creation, budget management, and performance tracking.5. Monitored trends and analytics: Stayed updated on industry trends, monitored competitors, and analyzed social media data to identify growth opportunities. Leveraged insights to optimize content and campaigns.6. Collaborated with cross-functional teams: Worked closely with marketing, creative, and customer support teams to align social media efforts. Coordinated with designers, photographers, and copywriters for cohesive content creation.7. Engaged with influencers and brand advocates: Identified and collaborated with relevant influencers in the cycling community to amplify brand reach and foster connections with the target audience.8. Provided reporting and analysis: Generated social media performance reports, tracked key metrics, and offered recommendations to improve engagement and reach.During my time at Competitive Cyclist, I made significant contributions to the brand's social media presence, effectively engaging the cycling community and achieving marketing objectives.