Marketing:--Spearheaded paid media initiatives with a focus on enhancing lead quality, increasing conversion rates, and boosting overall revenue. Successfully managed an external partner overseeing Google and Facebook ad campaigns.--Took the lead in content creation and copywriting for the company's website and social pages, collaborating closely with writers, editors, and proofreaders. Used SEO tools like Semrush to develop content briefs.--Designed and revamped web pages and landing pages, collaborating closely with development and UI/UX teams to optimize conversion rates.Sales/BD:--Managed the outbound business development team, identifying key markets and devising strategies for market entry. --Functioned as a Senior Account Executive, catering to enterprise-level clients with annual revenues exceeding $100 million. Provided content strategy expertise for clients across marketing, SEO, and editorial teams.--Successfully closed numerous high-profile accounts averaging just under $1 million per year in gross revenue.Sales/Marketing Operations:--Pioneered the implementation of systems including Salesforce, Outreach.io, Google Ads, GA4, and Zoominfo, for streamlined and data-driven pipeline management, lead qualification, and lead distribution.--Developed and presented comprehensive sales dashboards, offering insights into inbound and outbound leads, new meetings booked, opportunities created, and won opportunities. Presented findings in weekly and monthly sales and marketing strategy meetings.Key Clients:Served Fortune 500 and Fortune 1,000 clients across diverse industries including SaaS, B2B hardware, financial services, digital media, digital publishers, B2C e-commerce, healthcare, and cable/telecom companies.

--Directed both inbound and outbound business development, implementing a streamlined process to qualify and score leads, ensuring consistency and transparency for senior leadership.--Specialized in selling to enterprise clients with a revenue of $100 million and above.--Consistently led the sales team in number of accounts closed and average deal size, using a consultative selling approach and bringing on clients with high renewal rates.-Played a substantial role in helping an agile sales team 2x revenue YoY.

--Recruited and led a team of Sales Development Representatives (SDRs), establishing a structured and scalable process for outbound business development while fostering a culture of creativity and experimentation within the team.--Engaged in personal outbound outreach efforts with a strategic focus on key industries such as digital publishing and eCommerce, aiming for clients with the high spend potential.--Transformed outbound business development into the top lead source for the company for both gross revenue and profit margin.

--I was the first hire on the business development team, collaborated with the CEO to establish the company's outbound strategy from the ground up.--Worked closely with Account Executives by shadowing calls and collecting direct feedback in order to refine outreach strategy and improve lead quality.--Diversified target industries and company types, resulting in an increase in average deal size and an acceleration of Monthly Recurring Revenue (MRR).