Manage several international clients' (US, Canada, UK, and southeast Asia) SEO, PPC and paid social accounts.Work with a global team found around the worldSEOStrategize and implement optimization and new content strategies focusing on impression, click and conversion improvements.Audit link profiles and help develop/implement a strategy to improve site authorityDevelop client roadmaps with an SEO/content strategy for 3-6 month periodsThe average YoY session improvement for SEO clients is 25%, YoY impression improvements for SEO clients is 55%Perform site audits and bi-monthly health checks to ensure on-page and technical elements (including site speed and core web vitals) are implemented properly. If they aren't, develop and implement a strategy to address the areas of concernPPC/Paid SocialBuild and develop PPC and paid social accounts focusing on audience segmentation, cost per click and cost per acquisitionA/b test different audiences, content, creative and landing pages to best improve cost per click and cost per acquisitionManaged accounts with budget's as high as $150,000/mo.Allocate budget to specific campaigns and analyze based on performancePerformed keyword research to build out a keyword profile to target (and those to avoid)Manage and edit landing pages to best optimize for conversions

Control all digital marketing channels for Credico and newly acquired Finance Guru.Part of a three-person team spearheading a complete brand rebuild for Credico. We're working with an agency to implement our marketing strategy and sitemap.Manage 10 writers who have written 400+ articles over the last year for the Finance Guru website. All articles are based on keyword research performed by me. The website is currently ranking for over 6,200+ keywords according to Ahrefs (over 400 on the first page).Ongoing keyword research for content creation. Over 150 keyword focused article topics ready to be or being written.Developed the 2020 digital marketing plan for Finance Guru with plans to introduce PPC and email marketing. A PPC campaign has been develop and ready for implementation.Created a plan for a website migration from SquareSpace to WordPress for Finance Guru. Built out a sitemap with a greater focus on conversion.

Developed strategies for 4 to 8 clients to improve their organic rankings.Created SEO audits for each client that would go into their site speed, website errors, usage of title tags/meta descriptions/h1s/alt tags, keyword rankings, backlink profile, if they included robots.txt and sitemap.xml files and anything else that may be negatively affecting their organic rankings. We used these audits to develop an appropriate strategy and website optimizations tailored to the client.Implemented SEO technical optimizations in a wide variety of CSMs including Wordpress, Sharepoint, Drupal and Joomla.Customized individual reports in Data Studios that focused on their specific pain points while also showing other opportunities for growth. These reports were then presented to the clients and discussed in greater detail. Most clients saw a 15-20% increase in organic traffic within 3 months after optimizations were complete.Managed clients hours using Toggl. Maintained 70-80% utilization.Built a new website template for SoMe using HTML, CSS and PHP. Also, developed a paid landing page strategy for several clients to help improve their conversions on paid clicks.

There are many different responsibilities required to perform as the Digital Marketing Associate for Feldco and it's two acquired companies, Danley's and Early Times. SEO One of the main responsibilities is developing all three company's organic rankings. Feldco has experienced a 252% increase in organic traffic and we're ranking over 15,000 more keywords (including over 1,000 in the top 10). Extensive keyword research using SEMRush and Google is performed to find keywords and phrases that people are actually searching. Amongst our 10 sites, over 250 article of 1,000+ words targeting those keywords were written.Link building is another big part of the job including backlink outreach to creating listings. Also, the Feldco Scholarship helped us attain 70 referring .edu domains. The same techniques were used for the content and link building for the 8 market sites, Danley's and Early Times. SEM All three companies have Google Adword and BingAds accounts. We split test new ads and extensions, maintain the company's budget and ensure that our ads are being displayed in the right regions. Feldco's CTR increased 35% with the new ads and extensions and conversions increased by 45%. Developed Danley's and Early Times accounts from the group up, including keyword research and developing campaigns and adgroups. Email Marketing Our email marketing started in 2015. We increased our email production and saw a 100% increase in conversions in 2016 and 2017. We send between 20-25 emails per month. Website Development In 2015, websites for each of Feldco's 8 markets were developed. Also, at the same time, landing pages for our paid ads to split test against our current template were created. Danley's and Early Times' new websites were developed from scratch in 2017. Both companies saw at least a 250% increase in traffic. Video Editing Filmed and edited videos for Feldco's Youtube page and website (https://www.4feldco.com/support).

My job was to manage all in-coming calls and online pick-ups. Our task with the phone was to assist customers with any issues and sell products and accessories. I was the district lead Multi Channel salesman twice. When handling online order pick-ups, the main task was to prevent theft by checking IDs and credit cards.

As a Sports Intern, our task was to watch and log all sports games for the day to prepare a highlight show for the 9 o'clock news. This consisted of watching multiple events at one time within the major sports, college athletics, NASCAR, and interviews. We would log key plays, speaking points and scoring within each event. From there we would use the time stamps to edit out plays using Final Cut Pro. We also would work with with the Sports Anchor to come up with a script to be read on the air.

There were two parts to the jobs. The first was in office work. We would come in and organize sites we would be able to host events at. Each site would be categorized based on the demographic of people who were typical attendee and which radio station would be best to host an event there. We would call sites or events and see if we could set up a table there or if we were already planned to set up a table, what they planned on us doing at the site. Also, we would contact contest winners on behalf of the station. The second part of the job would be going to the events. We would interact with fans, hold contests and play games with people at the booth. We were trying to encourage listeners to tune into Q87.7 because the station was new at the time.

Our job was to go to events held by Comcast SportsNet (they were known as Road Watches), and have contests and games for fans to win prizes. We would also go out to sporting and Chicago events to interact with fans. We would give out prizes and talk Chicago sports.