Responsible for all aspects of P&L business leadership, heading-up the post-acquisition transition of Genesis Europrint Ltd into Vale Press. Key role in identifying synergies between Genesis and Vale, including reviewing available capacity, and championing the seamless integration of accounts, data and estimating systems into Vale Group systems.Focused on sales and strategic business development, ensuring continued growth, profitability and success.Instrumental in enabling and facilitating Genesis Property Holdings shareholders to fully realise investment via property sale of 2 commercial premises. Key contributions and successes:• Achieved success in the transfer of the end-to-end Genesis sales operation into the Vale Group• Key role in benefits realisation via a major reduction in head count as a result of merged capacity

Responsible for all aspects of P&L business leadership, overseeing day-to-day running of the business, with a strong emphasis on driving sales and business development.Full scope of business management, including budgeting, schedules, financial reporting, HR & legal issues.Engages with a diverse customer base, generating profitable business revenues from both existing and new business customers, including engaging with blue-chip clients including Aston Martin, Peugeot and Vogue.Leadership, management and motivation of a multi-functional team of up to 18 staff, including mentoring.Monitored operational performance, sales revenues, customer relationships / CRM and profit performance.Managed Genesis’s primary activity, working with customers to fulfil their design, print, exhibition, 3D, 3D Animation, web and other marketing / point of sale (PoS) requirements.Key contributions and successes:• Developed and executed business growth strategies, targeting new customers to drive expansion• Spearheaded PR initiatives across the business, building the company’s reputation in the market• Led all rounds of business fundraising, investor relations, share buy-back, due diligence and M&A• Improved overall business efficiency and performance, introducing new work flows and processes• Targeted more profitable direct account clients, ensuring growth in profit rather than just revenue• Consistently achieved sales & profit targets, with sales up 22.8% & profit before tax up 5.6% in 2018