Andrew Potter, the founder and director of the company, has over 10 years experience in international retailing and 10 years in major leisure attraction planning, consultancy and management. He also trained as an engineer and has a BSc in Mechanical Engineering.Andrew specialises in business development, project management, design management and operational planning for leisure attractions and exhibitions. In addition the company also has experience in retail and technical design management areas.He is also an associate consultant for Britton McGrath an independent consultancy offering business planning services within the leisure sector.Consultancy Serviceso Business planning & feasibility assessmentso Project Managemento Design Development Managemento Leisure planning – design & development, operational processes, management planningo Operational designo Engineering and technical project management o Leisure concept design developmento Leisure ride operations assessmentso Commercial planning (F&B and Retail development) o Franchise and Licensingo International retailing – development retail licensing and sponsorshipo Retail property, commercial and international franchise managemento Safety systems, risk assessment for amusement devices, buildings and leisure attractions o Emergency and crisis planning, rescue and security management in relation to major incident and anti-terrorist planning Attractions Development / Business Planning in projects involving; Giant wheel development on projects in China, Hong Kong, Australia and the UK; a wide range of viewing galleries and towers in the UK; Operational design, development and systems for exhibitions and public use buildings; Brand and marketing strategy for leisure businesses; and general project management for a wide range of projects. Specific project management expertise over a wide range of projects from technical and building based to exhibit and content development based.

www.ajpconsultants.com

Consultant position involved with various projects relating to compliance and standards in Amusement Devices used in the leisure attractions sector

Pre OpeningDevelopment of business plans, presentation to potential investors for the raising of £m capital;Key member of Tussaud’s negotiating team in the conclusion of the joint venture and operating contractsManagement of all aspects of the operational planning, development and design processesCo-ordination of the corporate identity development process;Negotiation and conclusion of all sponsorship, franchising and licensing, including contract approvalProject management of all planning and pre-opening non-construction activities including Operational Design inputFinancial control of the JV and signatory for all construction and project expenditure (++££m)Recruitment and formation of the management and operational teamLiaison with all engineers and checking engineers prior to final approval and certificates for operation;Post OpeningBusiness planning, annual budgeting, projections and the achievement of targetsImplementation of the business and reporting processesControl and overseeing of all commercial activityManagement and motivation for approximately 300-400 staffManagement and delivery of all commercial activities, including management of the retail and licensing programme

Assessment and recommendation of suitable Leisure Development Project opportunities to the BoardNegotiation with external parties on potential commercial arrangementsPreparation of business plansOverseeing design and development activities on various projects such as the planning and development of Thailand’s first “Western standard” theme park where the following typical activities were undertaken:-Reviewing master-planning and designMarket researchContract negotiating on operational aspects of commercial arrangements Development projects for existing businesses such as Alton Towers