I am an expert in Web Analytics, Tagging, and AB Test Development with 5+ years of experience working at a fast-paced agency supporting Fortune 500 clients. I help optimize brand’s digital experiences through advanced analytics and tagging. In addition, I am a self-taught developer who specializes in AB Test Development. My unique blend of skills has helped me drive impact both with my agency and for our clients. The enhancements and recommendations I created helped drive an incremental $1M+ in revenue.I have built and led an AB Testing Program that used Web Analytics tools like Adobe Analytics and Google Analytics to uncover areas of opportunity. In a single calendar year we ran over 40 AB test experiments which provided a cumulative conversion rate lift of 33%, driving $1M+ in revenue through increased enrollments. In addition to project managing the program by regularly meeting with clients, I also served as the lead developer on the account, building the AB tests I came up with from start to finish. I have also utilized Google Optimize, Optimizely, and many other AB testing tools to help execute experiments for my clients.I have managed and completed over a dozen Google Analytics 4 migrations by helping clients transition over to Google’s new analytics tool. This required me to utilize my deep subject matter expertise in tagging using Google Tag Manager. I delivered the projects on time and exceeded client expectations with my thoughtfulness and strong organization skills to keep stakeholders informed on our progress.In addition to Google Tag Manager, I have helped set up advanced web and media tags for clients using Tealium, Adobe, and Signal. I have learned how to jump into new tools that I have not used before as I enjoy learning new things as this allows me to grow as a professional. I am a digital analyst by training who is comfortable uncovering insights to help leaders understand what is driving performance. I am comfortable taking complex topics and translating them into easy to understand language so stakeholders can take action. I am experienced in using both Adobe Analytics, and Google Analytics to understand website performance. I discovered my client’s site struggled to get users through checkout and drove $2M+ in revenue through identifying the page driving the largest drop-off.I get excited about new opportunities where I get to satiate my curiosity to learn new skills or technologies. I enjoy solving complex problems that allow me to leverage my background in digital analytics and tagging.