As a recent graduate of the University of Michigan's Ross School of Business, I bring a strong foundation in marketing, brand strategy, and data analysis, with hands-on experience driving impactful campaigns and initiatives. My passion lies in combining creative storytelling with data-driven insights to deliver measurable results and build meaningful brand connections.Throughout my academic and professional journey, I’ve worked across diverse industries, gaining experience in everything from luxury brand management in Milan to digital marketing campaigns for startups and community organizations in the Metro Detroit area. For example, as a member of the Michigan Music Business Club, I developed and executed marketing strategies that significantly increased event attendance, consistently filling events to 90%-100% capacity. By analyzing audience behavior and refining outreach strategies, I was able to drive social media engagement and expand the club’s visibility among students and professionals alike.In addition to marketing strategy, I have a proven track record in social media management, having designed and implemented campaigns for organizations like Boosted Biz. These efforts resulted in a 25% increase in user engagement by leveraging targeted content strategies tailored to diverse audiences. My leadership abilities were further demonstrated during my tenure as Co-Chair of Events for the University of Michigan L.E.A.D. Scholars program, where I organized networking events and career workshops that strengthened student engagement and built meaningful industry connections.Skilled in analyzing KPIs, optimizing digital campaigns, and leveraging tools like Google Analytics and Hootsuite, I am adept at using data to inform strategic decisions and improve marketing performance. My ability to adapt quickly, collaborate effectively, and deliver creative, results-driven solutions sets me apart in any professional setting.I am currently seeking opportunities to further my career in marketing, brand strategy, or digital engagement. If you're looking for a dedicated and versatile marketing professional with a passion for driving results, let’s connect!