- Lead the global digital strategy for Foot Locker Inc., overseeing e-commerce for Foot Locker, Kids Foot Locker, and Champs banners across NA, EMEA, and APAC regions.- Drive revenue growth and profitability by developing comprehensive e-commerce strategies that align with each brand’s unique positioning, optimizing site merchandising, content strategies, and personalization.- Spearhead digital transformation initiatives by partnering with Product Management and Technology leaders to define and implement a multi-year roadmap, prioritizing customer experience and agility.- Establish a global experimentation and optimization center of excellence, fostering a culture of testing and iteration to deliver significant revenue improvements through site enhancements.- Oversee web analytics functions, developing key performance metrics to drive ongoing decision-making and ensure e-commerce channels meet business priorities and P&L targets.- Collaborate closely with Banner General Managers to ensure that digital platforms support their business goals while driving a unified, premium customer experience across all regions.- Partner with Integrated Marketing to synchronize brand storytelling and improve channel performance.- Cultivate digital fluency across teams, enhancing organizational capability and operational excellence in e-commerce site production and execution.

- Oversee management of all digital touchpoints across PVH Americas portfolio including Calvin Klein, Tommy Hilfiger & The Underwear Group accounting for $400M+ in annual sales- Established new Digital Center of Excellence for cross-brand functions including Site Experience/UX, CRM, Paid Media, Digital Operations, Analytics & Photo Studio - Lead our sales & execution team that manage Amazon.com partnership accounting for $100M+ in OPS across PVH portfolio- Responsible for management of our Photo Studio partner Creative Drive, shooting all product detail photos for both Calvin Klein & Tommy Hilfiger websites - Built out fully function analytics team measuring E-commerce, Marketing & Customer analytics leading to ability for measurement in iROAS, CAC & LTV

- Oversaw Urban Outfitters global e-Commerce business, $700M+ in annual sales across 13 sites domestically & abroad in multiple European countries, launching APAC markets, and our T-mall store in China- Grew the digital business by +55% in net revenue during tenure - Successfully created high value customer engagement of both and new retained customers through use of business and consumer intelligence compared with marketing vendors, saw retention rate of more than 14%- Managed team of 50 including site production & merchandising, web & customer analytics, direct operations, digital marketing, customer experience and project management for both U.S. and global teams - Built self-sustaining team that provided opportunities and cascading authority to all levels so that everyone felt accountable for success, encouraged open culture of collaboration and high performance and successfully coached and mentored several Directors and Managers

- Managed all customer and marketing analysis & reporting in support of all in store and online country experiences including US, CA, UK, FR & DE- Oversaw and led development of strategic lifecycle marketing plans that consistently delivered a 12 to 1 return on investment- Led the brand management of our evolving internal customer database containing over 26MM customer records - Created and drove strategic vision for UO Rewards, Urban Outfitters loyalty program with over 15MM members and annual growth of over 50%

- Created strategy and vision that led Urban Outfitters North American marketing campaigns to create customer engagement of new and existing customers through digital and physical marketing channels Introduced organizational adoption from a batch & blast email versions to a highly targeted and segmented marketing strategy leading to quantifiable success in engagement and purchase - Managed behavioral based multi-channel trigger programs across multiple marketing channels, increasing retention and LTV- Launched a consumer insights team at the brand, conducting market & user research studies to inform overall market trends and brand awareness- Migrated customer database from external vendor to in-house and switched platforms of e-mail service provider in under one year

- Managed the customer contact strategy of campaigns across all channels for The Children’s Place brandProvided strategic leadership to internal and external vendor teams representing areas of direct mail, e-mail, gift card, customer database, CRM analytics - Launched MyPlace Rewards, a points-based loyalty program with 3.5 million members Built multivariate regression models to define the key drivers of response & coupon usage- Managed all phases of quantitative & qualitative research studies including extensive analysis, designing reports that summarize results and presenting to key stakeholders- Designed and managed quarterly brand tracker and provided analysis of customer perceptions to Executive Team and Board of Directors- Led customer segmentation project to determine best way to use specific marketing vehicles to find opportunities for growth within a crowded retail market