Andrew Read Email & Phone Number

Redditch, Worcestershire, Gb

Overall accountability for the Group trading performance of Halfords.com. Defines the strategy and vision for increasing sales, margin and customer satisfaction and leads multiple digital teams to support Halfords in becoming a best in class OmniChannel retailer. Grows skills and capabilities within the team to take advantage of new technologies as they emerge.Responsible delivering the Group, (Retail and Autocentre) trading results of halfords.com. Focused on driving SEO, conversion, items per order and average item value across all areas through CRO and insight led Optimisation and Personalisation programmes.

Redditch, Worcestershire, Gb

Overall accountability for the trading performance of Halfords.com. Defines the strategy and vision for increasing sales, margin and customer satisfaction and leads multiple digital teams to support Halfords in becoming a best in class OmniChannel retailer. Grows skills and capabilities within the team to take advantage of new technologies as they emerge.Responsible for defining the direction and delivering the trading results of halfords.com. Focused on driving conversion, items per order and average item value across all areas through CRO and insight led Optimisation and Personalisation programmes.

Redditch, Worcestershire, Gb

London, Gb

Leading department heads in developing and executing a compelling online customer trade plan across home wares, furniture, technology, appliances, leisure, toys and seasonal goods. Building relationships with key business stakeholders including trading, merchandising, business planning, logistics, digital marketing and content & design to create and deliver smart processes.Evolving change in customer engagement, page conversion and customer satisfaction through focusing on the right analytics and working with the right KPI set.

London, Gb

Managed a team of online merchandisers delivering a customercentric trading experience aligned to business strategy driving customer conversion, average order value and profitable sales. Optimized the site's SEO and natural search capabilities to increase traffic and drive a profitable customer conversion.Delivered an online specific promotional and event calendar to drive seasonal customer relevancy and site profitability aligned to the P&L.

London, Gb

Integrated online into main business processes both in commercial and supply chain to grow the online channel and embed a team approach and results framework.Led cross functional programmes to deliver improvements in existing processes and KPI’s in order to drive improvements in customer proposition, efficiencies and financials; liaising with internal stakeholders.Developed and implemented the strategy of the Fresh Business Unit category plan to deliver online sales, profitability, availability, third party supplier revenue and customer satisfaction targets.Managed the development of shop floor conversation and range compliance to company standards.

London, Gb

Researched, designed and developed new online commercial revenue opportunities and new online customer enhancements to deliver market leading revenue streams for our agency/ supplier base.Online lead liaison between Commercial, Marketing, Content, Operations and main business teams to deliver increased revenue and simple process.

London, Gb

Managed the online supplier revenue budget and all supplier relationships. Responsible for the implementation of all supplier activity through concept to execution to analytics of ROI.

London, Gb

Accountable for the design and continued progression of a market leading sales hierarchy navigation to drive ease of shop and conversion: