Andrew Roach Email & Phone Number

Toronto, Ontario, Canada

• As the first Director of Account Management, develops strategies, processes andtools for the company’s two lines of business; real money betting sportsbookintegrations and major league team free-to-play products.• Partnered with senior leaders to launch the Kero Sports' micro-betting productwith Novibet, the leading sportsbook in Greece, alongside numerous othersportsbook and casino clients.• Advises customers on effective marketing strategies related to our products withthe goals of increasing handle and profitability (sportsbooks) or user acquisition,retention, sponsor KPI’s, etc (free-to-play teams) with notable clients such asKansas City Chiefs, San Antonio Spurs, San Jose Sharks, YES Network, Chicago Bulls,Cleveland Cavaliers, the New York Giants and more.• Nurtures existing customer relationships and develops data-driven renewalstrategies to maintain customers and grow revenue.• As an early-stage employee, plays a crucial role in developing products andcoaches the team to solve complex problems and drive the accelerated growth.

Toronto, Ontario, Canada

•Leads the Account Management department in strategy development, operational planning and delivery of NFT sales and marketing campaigns with high profile partners in music, sports, and entertainment. Partners include: the Nashville Predators, Oklahoma City Thunder, Pac-12, Trevor Noah, and the Goo Goo Dolls.•Builds and delivers programs across 75+ different client accounts, hundreds of unique campaigns, resulting in upwards of $750,000 of gross revenue.•Designs scalable and client-centric product strategies, based on data analysis, market trends, and performance metrics. Achievements include: a shortlist nomination for the Hashtag Sports Award in the "Best Engagement Through NFTs", an industry leading campaign conversion rate of 30+% on free NFTs and 10+% on paid NFTs. •Educates clients on innovative NFT approaches for transitioning their audience, customers, and fans from a Web2 to Web3 space, often resulting in a first to market NFT drop. Examples include NHL, American Express, and Coachella.•As the seventh employee in the company, plays a pivotal role in developing products, tools, and systems to accelerate the company’s growth including the launch of a white label NFT offering.

Toronto, Canada Area

•Led the team to create unique, relevant, and effective marketing and sales plans for artists such as City and Colour, Alexisonfire, The Dirty Nil, Tokyo Police Club, Vanessa Carlton achieving a #1 record in Canada for “A Pill for Loneliness”, multiple JUNO award nominations, and countless album “Best Of” lists.•Built and executed strategic brand partnerships opportunities such as the Google Pixel 3 experience launch and a yearlong co-brand sponsorship with Auchentoshan Scotch Whiskey.•People manager to a team of 15+ employees and contractors, including marketing managers, project managers, and the admin staff.•Managed relationships with business partners, around the world, such as Spotify, Apple Music, Amazon, The Orchard, and a network of independent publicists•Led negotiations and decision making on all contracts between the label, its artists, and distribution partners, including a seven-figure, multiyear, deal with The Orchard.•Set the strategic direction, managed sales forecasting, and marketing budgets for over 40 records in a given year.

Toronto, Canada Area

•Built and developed internal processes and tools to enable marketing and project managers to better execute, track, and communicate album release plans to necessary stakeholders resulting in a 20% increase in gross revenue. •Recruited and onboarded all new hires at the company.•Strategic lead and producer for multiple events such as Dine Alone Records showcase at SXSW, Mill St Hopped & Confused festival in Ottawa, and Dine Alone Record Store pop-up openings.•Frequent conference panelist and speaker at events like The Great Escape, Reeperbahn, Oya Festival, Linecheck Festival and more.•Contributor to industry organizations like CARAS and CIMA when it came to modernizing their programs and offerings.

Toronto, Canada Area

• Managed key relationships with domestic and international label partners like ATO Records, Ingrooves Music Group, Warp Records, Justin Time Records and led them to consistent increases in revenue for the Canadian market.• Managed a team of label managers, publicist, and marketers that on multiple occasions were recognized with industry accolades like Juno Awards and Polaris Prize nominations.• Focused the company strategy on expanding its reach outside of Canada and built long lasting and key relationships with industry and partners across the globe.• Marketed records and singles from artists such as Alabama Shakes, Cold War Kids, Chet Faker, and more, that went on to achieve Gold and Platinum sales status.

Toronto, Canada Area

Toronto, Canada Area

• Led the account management team that services all CBC's internal stakeholders like Radio, News, Sports, TV, Revenue and Music.• As the primary point of access to Digital Operations, negotiated, implemented and fulfilled agreements with internal clients to determine appropriate levels of support for digital product plans, in line with corporate priorities.• Monitored the progress of projects and product development against schedules and budgets to ensure timely delivery of digital products while managing expectations.• Ensured stakeholders received the appropriate level of day-to-day operational support.

Toronto, Canada Area

• Developed, sold, and executed co-op marketing and promotions programs to movie studios and increased the revenue sold to partner companies by over 80% in less than a year.• Collaborated with internal business partners (Marketing, Customer Service, IT, and more) to ensure the Cineplex store continued to run smoothly and effectively• Continuously worked to develop the product to improve the online user experience, and introduce new features to site.• Supported the company’s Agency of Record to execute on Cineplex Store related national marketing programs.

• Chosen by senior management to be an instrumental team member in the start up of the company's merchandise and D2C businesses.• Led the data mapping process and system integration between Universal and the merchandise distributor.• Conducted an RFP process to identify potential vendors for merchandise solutions.• Responsible for creating and delivering all weekly and monthly merchandise reports using Business Objects and Excel.• Managed the company's relationship with merchandise distribution partner and manufacturer.• Continually sourced goods in order to reduce the overall cost of manufacturing.• Overachieved forecasted revenue targets in the first fiscal year of the new division.

• Managed the relationship with over 40 independent record labels in a manner that built trust and created operational efficiencies.• Coached clients on effective business strategies to achieve cost reductions and leverage new market opportunities.• Facilitated the album production process with record labels, graphic designers, print houses and CD manufacturers and ensured release dates were met.• Created a product obsolescence model that resulted in a 1,800,000 unit reduction of inventory.• Managed an inventory of 20,000 product SKUs totaling 4,000,000 units.• Influenced senior executives on the strategy for distributed labels.• Demonstrated leadership skills when managing the Operations Coordinator• Routinely identified creative operational solutions to business challenges in response to the declining music market. • Grew the role from a coordinator to manager by demonstrating value and continually taking on additional accountability.