With over 20 years of experience in creative direction and design, I specialize in graphic and apparel design, along with art direction and creative team leadership for action sports, outdoor, and lifestyle apparel brands. My career began as an Art Director at Body Glove Wetsuits in the early 2000s, where I honed my skills in branding and design. I then founded and grew HippyTree, a surf and climbing-inspired apparel company, from a startup in my garage to an established brand with distribution in 12 countries and over 500 retailers.After leading HippyTree for 15+ years, I transitioned into part-time consulting to focus on new creative ventures. Over the years, I've built an extensive network of designers, photographers, and content creators, and developed a strong reputation for leading high-performing creative teams.I bring a unique combination of design expertise and business acumen, with firsthand experience in apparel manufacturing, sales, operations, and financing. I’m passionate about helping brands craft their identity through strategic marketing, graphic design, and product development.If you're interested in collaborating or learning more about my work, visit www.southbaydesignlab.com.