Performance Marketing Specialist
Current- Develop and execute SEO strategy for digital properties to support the digital marketing strategy, including analysis, reporting and recommendations.- Maximize the power of Google Search Console, Google Analytics, and Google AdWords data to deliver clear, concise, and actionable insights for our client digital properties on a routine basis.- Utilize SEO tools every day such as SEMRush, Yoast, Ahrefs, Thruuu, and ScreamingFrog to conduct comprehensive SEO audits for our clients covering Technical SEO, On-Page and Off-Page performance, and keyword research.- Collaborate with Digital, Creative, and Paid Media teams to develop and deploy SEO, SEM, and Paid Social initiatives for our clients.- Continuously improve SEO and PPC processes by keeping up to date with the latest developments in SEO strategy and search engines.