Brand Marketing, Communications, and Partnerships StrategistCollaborate with established fashion designers and lifestyle brands to define commercial objectives and develop comprehensive marketing and communications strategies. Focus on enhancing brand image while prioritizing alignment with business goals.Provided valuable fashion expertise to WME clients including those in the beauty, entertainment, and sports sectors.

Drove revenue growth and brand recognition, overseeing the company's highest-grossing territory. Developed and executed comprehensive marketing strategies encompassing national PR, influencer marketing (managing over 500 ambassadors), and global communications. Successfully established PrettyLittleThing as a cultural leader through impactful activations at Coachella, Miami Swim Week, and New York Fashion Week, forging key partnerships with leading brands such as Tao Entertainment Group, H.Wood, Stila Cosmetics, Mario Badescu, The Venetian Hotel, and Diageo Brands

As part of IMG Fashion's leadership team, responsible for overseeing a portfolio of fashion designers, curating the New York Fashion Week calendar. Spearheaded industry initiatives focused on identifying and cultivating emerging talent, significantly expanding IMG's global reach and influence. Served as brand advisor to established and up-and-coming designers, partnering with key commercial clients to develop innovative branding strategies. Collaborative efforts with internal teams resulted in exceeding revenue targets and fostering increased cross-company opportunities. Provided valuable fashion consulting expertise to various Endeavor clients across entertainment, beauty, lifestyle and sports verticals.

Successfully positioned the company as an industry leader through strategic communications planning and execution. This involved formulating and implementing detailed communications plans for both internal personnel and external agencies, and efficiently organizing high-impact executive interviews to effectively convey company goals to a broad audience of stakeholders and the public.

Formulated and implemented a comprehensive PR and social media plan for IMG Fashion, integrating event designers and sponsors into owned channels. Also launched and managed Canada's leading program for discovering and mentoring emerging designers, overseeing 40+ events.

Provided expert-level support in media relations, assisting with all aspects of event preparation and spokesperson interviews, ensuring successful communication with the press for numerous fashion weeks and events