Leading retail, wholesale and brand marketing strategy and operations at Rev, overseeing a team of 3 direct reportsSpearheaded transition from legacy marketing CRM to a new email/ text platform under a tight timeline during a restructure; porting over 4+ years of historical customer info and data from Hubspot and setting up new templates and audience segmentation in Alpine IQOversaw development and roll out of new Rev website with enhanced native Ecom menu, coordinating with Rank Really High on design and implementationDeveloped and launched Happy Day Labs live resin vape brand to expand Rev’s vape market share into a new vape subcategoryDeveloped suite of automated marketing programming to increase shopping frequency, foster loyalty, winback lost customers, increase average basket size and grow incremental retail salesCoordinated grand opening plans for 2 new dispensary locations: Somerville (Rec) and Leominster (Rec)Expert Panel Speaker at MJ Unpacked NYC 2023 - "How to Keep Your Margins"

Developed, managed, and launched Papi Cannabis brand in partnership with David OrtizExpanded Papi Cannabis into a multi-state brand with a partnership with JAR Co. in Maine, overseeing marketing relationship with JAR Co. team, collaborating on account and marketing activations as well as product developmentDeveloped Mile 62 and Papi Cannabis microsites to showcase brands, gather marketing opt-ins and expand both brand’s digital footprintCrafted and launched Rev Farms brand with artwork developed by renowned artist CalifariSpearheaded roll-out of Kiva edible brand in MA market, collaborating with their team on brand go-to-market and product line extension launch strategy

Oversaw marketing strategy and operations for a suite of 16 different brands (internal, licensed, and co-manufactured) sold across 125+ dispensary accounts throughout MARepositioned Mile 62 Cannabis brand from an infused coffee-pod product line with little sales and distribution into a premium flower and solventless concentrate brandCreated marketing collateral and in-store displays for several Rev brands and for various events and campaignsSpearheaded Rev Wholesale brand microsite redevelopment project, allowing staff, customers and dispensary accounts to access brand assets, product photos, spec. sheets, and social media assets for every brand and product sold by Rev

Facilitated e-commerce Dutchie platform setup and Sira website redevelopment, integrating Dutchie properties to HubSpot allowing for visibility into consumer insights, e-commerce attribution, order details and allowing for further segmentation and automationLed web development project across AYR portfolio – sourcing feedback from MA & NV retail teams and stakeholders to establish a path forward on elevating website appearance and experience across The Dispensary, MYNT and SiraDeveloped one of the first wholesale cannabis marketing microsites in MA - helping to source sales, garner wholesale marketing opt-ins, showcase dispensary partners in an overview page and through individual dispensary listing pages to increase SEO and indexingAssisted with the launch of AYR’s first PA dispensary opening, helping to stand-up a website, setup their tech stack, define retail patient programs, and establish branded communication templates successfully within a 45-day windowDeveloped SOPs and trained NV and PA marketing teams on marketing operations utilized in MA as well as best practices to optimize communication and marketing opt-insDeveloped Partner Dispensary Training Program educating Retail Staff throughout Massachusetts on the selection of Sira products and brands they carry

Oversaw completion of website redevelopment project integrating ERP, Marketing CRM and POS systems to create central admin dashboard to display real time inventory levels and product attributes across Sira's website, PDF menus and in-store displays across multiple locations Managed the foundation for digital strategy architecture, data segmentation and campaign automation to scale targeting capabilitiesDirected internal communication and company culture initiatives including a monthly internal newsletter to boost staff satisfaction and company culture effortsOversaw newsletter and text strategy and operations, deploying hundreds of retail and wholesale newsletters and text campaigns utilizing custom attribution windows and audience segmentation to measure and modify content and deploymentDeveloped promotions with Production and Retail to maximize patient traffic and revenueConducted Sira Product Portfolio and New Brand/ Product trainings for over 60 Patient Advocates across the organization, including newly onboarded and veteran staff

Crafted and implemented content and social media strategy to boost customer engagement and brand awareness utilizing internal, external and influencer assets to reinforce Sira’s unique valueManaged partner relationships with cannabis listing sites, evaluation centers, and advocacy groupsResponsible for event management, leading volunteer coordination efforts, logistics, booth setup, and overall presence across over a dozen several industry-wide eventsManaged all digital customer service elements for Sira, responding to a large spectrum of patient, vendor, and partner inquiries

Served as an account team member on the following Affiliate Marketing accounts: Staples, Staples Copy & Print, The Children's Place, Urban Outfitters, Free People, BHLDN, Tommie Copper, Zipcar, Rogaine, American Eagle Outfitters and Aerie.Helped manage a minimum monthly budget of $250K in strategic media purchases on behalf ofAmerican Eagle OutfittersAnalyzed and presented quarterly strategy and performance wrap-ups to the Staples Affiliate TeamConducted a variety of recruitment campaigns across my portfolio of accounts to drive incrementalgrowth; most notably, added an additional $500K in revenue for American Eagle Outfitters from fiscalyear to date as of AugustResponsible for publisher outreach, newsletter development, link building, and weekly performancereporting for advertisers, including ad hoc campaign analysesRecognized for an outstanding job in training and transitioning new hires onto multiple accountsConducted daily site audits across affiliate partners' sites to ensure brand compliance and correct media executionSuccessfully led Staples back to school media campaign through affiliate partner outreach andnegotiation to grow promotional exposure

Emphasis on team work in the position, training on sanitary and health protocols, education involving healthy eating habits, skills in food preparation including kitchen and cooking experienceRecognized for outstanding customer service, asked by management to train 7 new team members Responsible for managing and analyzing over $50,000 worth of inventory each month

Selected for competitive paid summer internship, continued to work remotely through FallReported directly to the Director of Account Management and assimilated information on validations, deliverables, and usage of BIA’s retainersCompiled contact information and conducted marketing research through Salesforce, BD IPREO, Street Events, CAP IQ business databases and internal customer relationship softwareResponsible for creating client relationship recaps and account renewal proposals worth over $100,000Conducted market analysis for clients and provided information such as client holdings, research and deliverables received, as well as validationsTrained in Tactical Behavior Assessment (TBA)- a proprietary behavior assessment model with roots in the national intelligence community. Utilized TBA model to examine quarterly earnings calls, corporate disclosures, and CEO press releases & interviews to provide research insights

2nd degree black beltConducted classes and anti-bullying programs

Assisted in groundbreaking neuroscience research with Dr. Jamie Maguire “HPA-axis Hyper-excitability in the Role of Stress in Anxiety and Depression-like Behavior” at Tufts Medical School –Maguire Lab, results published in Scientific Journal Compiled research data for several animal behavior models utilizing ExcelConducted various statistical analyses with large database of research, providing results as tables, graphs, and summariesPresented lab findings to an audience of over 50 people (including top chair members from Tufts University Medical School)Lab experience includes behavioral testing with mice, mice brain dissection, histology work, and various molecular techniques; class on Gross Anatomy with actual cadaver dissectionMaguire Lab: Lab Assistant Profile- http://www.maguirelab.com/andrew%20profile.html