Andrew Shih's Location
Lake Oswego, Oregon, United States, United States
Andrew Shih's Contact Details
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About Andrew Shih
Senior level global business development, sales and marketing and product management leader with a track record of successful new product introductions and proven success in developing key customer relationships. Multiple successful strategic OEM design-in's won -- cumulative revenues generated >$50M. Track record of double digit percentage revenue growth with regional portfolio annual revenue responsibilities in the range of $10-30M.Extensive background in business case, market analysis, development of product requirements and roadmaps, strategic business development, marketing programs design, business process re-engineering, and cross-border global program management. Over 20 years experience in positions of successively increasing responsibility in both marketing and sales roles across a range of technology related industries.Specialties: Key Account Management, New customer penetration, Product Marketing, Product Management, Strategic Business Development, Market Analysis, Business Process Re-engineering, Outbound Marketing -- Collateral Development/Creative, Marketing Programs and Promotions, Cross-Border/International Program Management & Coordination, Joint-Development Program Management, Business Case AnalysisExtensive International Experience -- Japan, Asia-Pacific, UK, Europe, Israel
Andrew Shih's Current Company Details
Andrew Shih Work Experience Details
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Business DevelopmentVuzix CorporationLake Oswego, Or, Us
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Vp Business DevelopmentApplied Spectra, Inc Jul 2021 - PresentWest Sacramento, California, UsBusiness Development to establish new vertical market segment in advanced battery technology for Applied Spectra's laser ablation based chemical analysis technology. Engage with potential customers, and manufacturing ecosystem partners to qualify technology, develop collaboration opportunities, and accelerate adoption of technology in manufacturing. Identify and engage with potential sources of external investment. -
ConsultantApplied Spectra, Inc May 2017 - Jul 2021West Sacramento, California, UsAdvised on corporate and strategic business development, corporate marketing/messaging strategy, improving sales/sales channels. Sourced potential M&A target(s) and facilitated initial engagement, drove process of securing local counsel for deal support and provided on-site and remote assistance thru due diligence and final agreement negotiatoin for acquisition.
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Consultant/PrincipalGlobal Business Development & Marketing Consulting 2016 - PresentProvide services in business development, sales, marketing & strategy to technology industry clients. Selected client highlights: (i) go-to-market strategy and business development planning to target a new industrial application vertical plus initial sales/integrator partner screening for Silicon Valley based laser spectroscopy instrumentation maker; (ii) general sales/marketing strategy consulting to Oregon based electronic materials start-up company; (iii) M&A advisory (buy-side), sales/marketing strategy consulting to a Silicon Valley based analytical instruments maker.
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Director, Microdisplay Business DevelopmentCompound Photonics Jul 2019 - 2022Chandler, Arizona, UsDrive customer engagement with leading consumer electronics OEMs, CM/ODMs and develop strategic engagement with key ecosystem partners to accelerate adoption of microdisplay technology for AR/VR HMDs and HUD. Worked with leading consumer electronics OEMs as well as ecosystem participants in light engine optics, waveguides, microLED array front planes, CM/ODM's, AR content, SoC's and other components to identify and establish collaboration opportunities and JDA's. -
Laser Business DevelopmentCompound Photonics Mar 2017 - Oct 2019Chandler, Arizona, UsDevelop and execute turn-around strategy to rebuild commercial laser diode business. Identify high growth market segments, define product roadmap to address and lead cross-functional team thru strategic planning process to define plan. Drive external customer and channel engagement to identify, engage and nurture new customers & sales channel partners.*Created business case and obtained executive buy-in and investment commitment including new capex for equipment.*Provided program management leadership on multiple RD&E programs established in the strategic plan*Actively engaged lead customers in Asia and North America; successfully obtaining initial engineering evaluation placements.
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Director Of Market Research & Corporate MarketingNanometrics 2015 - 2016Milpitas, UsLead corporate market research activity focusing on sizing, segmentation and share analysis of served markets. Developed a overall industry fab capacity model for advanced technology nodes to drive opportunity (SAM/TAM) sizing for both existing and new market opportunities/segments. Provided specific market analysis at request of product business units. Managed company PR, trade show and external marcom activities. -
Director Of Busness Development - Asia PacificPicarro, Inc. Jan 2014 - Apr 2015Santa Clara, Ca, UsDrive new business growth across region to deliver >$8M annual bookings in 2014, achieving >110% of plan via active management of existing channel partner base and recruitment of new channel partners in both covered and uncovered territories.*Negotiated OEM volume purchase agreement with system integrator/OEM partner to insure steady revenue stream of $300-$400K annually.*Engaged new channel partner in Indonesia. Defined a multi-partner channel strategy for China. Added system integrator/OEM partners targeting specific industrial verticals in Taiwan and Korea.*Owned key government agency account relationship with China Meteorological Administration and its provincial affiliates, generating >$1M revenue annually.*Managed several critical customer satisfaction issues to successfully prevent product return. -
Director - Asia SalesNlight Photonics Corporation Nov 2011 - Nov 2013Camas, Washington, UsLead and manage sales and business development activities in Asia-Pacific region with ownership over revenue and bookings for both direct and distribution sales channel with direct responsibility over >$10M annual revenues. Manage direct sales teams, distributors, and OEM partners to achieve component and system design wins. Key design wins:*Qualified fiber coupled module for DPSS pumping on a new laser marking head platform for leading Japanese OEM. > $1.5M/Year at full volume.*Qualified new fiber coupled module with multiple leading Chinese fiber laser OEMs. >$3M/Year at full volume.*Penetrated multi-KW direct diode industrial thermal processing applications by partnering with Korean VAR to prototype a derivative product.*Engaged system builders to to re-establish QCWFL product line for passive component scribing, generating >$500K immediate revenue. -
Director, Asia/Pacific Business DevelopmentPicarro, Inc. Sep 2010 - Nov 2011Santa Clara, Ca, UsLead market and sales expansion activities in the Asia-Pacific region. Managed regional distribution partners and develop channel partnerships in new territories. Developed outbound marketing and lead generation strategies within individual local territories.●Signed up new sales partners for ANZ, Singapore, Malaysia, and Korea. Provided product and applications training in the field.●Improved forecast visibility and opportunity closure rates by increasing frequency of contact and implementing CRM with the reseller base.●Grew annual revenues from $3M to $4.5M within region with quarter over prior year quarter increases in unit sales of 50% and 80%.
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Consultant/PrincipalSixth Street Strategic Management Llc 2008 - 2010Provide consulting services in business development, product management and marketing and strategy to clients in technology related industries. Clients have included Planar Systems, Test Products International, and SPP Process Technology Systems / Surface Technology Systems plc.●Project completed to develop a business plan for client to identify greenfield new product(s) targeting PV Solar manufacturing applications.●Provided competitive research and horizontal competitive analysis to a US based, growth stage private scientific instrument company focusing on micro-computed tomography imaging systems. ●Project completed for global leader of specialty display technology in commercial, industrial, embedded and high-end home markets focusing on competitive profiling and assessment.●Project completed for a leading design, marketing, distribution firm in the handheld electronic test instrument business focusing on research and analysis of market requirements for a new product line. Provided competitive benchmarking of product feature sets and price/performance ratio. Recommended feature sets at various price point for comprehensive product line offering. Assisted client development team to identify low-cost optical component suppliers and outside technical experts to assist technical product design.●Completed long-term multi-month engagement with a leading UK based (Japanese owned) semiconductor equipment maker focusing on new product introduction, product management & corporate strategy. Provided comparative benchmarking and recommendations for a new marketing organization model. Provided business case analysis assistance and developed strategy options for multiple product/program initiatives. Led alignment of product roadmaps to annual and long-range planning processes.
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Sr. Manager - Product ManagementNovellus Systems, Inc. 2006 - 2008Fremont, California, UsDefined roadmaps and requirements for a new UV Thermal Curing product targeting leading edge ultra low-k inter-layer dielectric process technology. ●Maintained and updated product roadmaps to reflect rapidly evolving customer requirements. Provided key input to technology and engineering groups on product performance needs and integration requirements.●Drove annual strategic planning process for product team to deliver updated market size and market opportunity analyis. Analyzed customer technology adoption patterns to derive revised forecast and ROI models. ●Developed updated product strategy recommendations based on revised forecast and competitive positions that were ultimately adopted by the company -
Regional Business ManagementApplied Materials 2005 - 2006Santa Clara, Ca, UsManaged $30M+ annual revenue and profitability for optical and E-Beam inspection/metrology products with regional accounts in North America. ●Maintained frequent customer contact and defined strategies for factory visits to customer sites and vice versa. ●Aproved deals to meet gross margin and quarterly/annual revenue objectives.●Identified opportunities to leverage internal assets and customer trade-ins to generate additional incremental sales.●Maintained >60% gross margin while achieving targeted revenue for assigned accounts. -
Sr. Marketing Manager - Japan Business DevelopmentTherma-Wave, Inc. (Now Kla-Tencor) Dec 2004 - Aug 2005Managed $10M+ annual revenue and profitablility for Japan Region. Maintained and supported distributor, regional team and customer relationships.●Drove monthly sales forecast updates and alignment with distributor and regional team.●Periodic in region travel to update customers and distributor on product enhancements and to close critical business
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Sr. Marketing Manager - Integrated MetrologyTherma-Wave 2000 - 2005UsLed marketing/sales, field support and applications functions for integrated metrology product line. Provided product leadership from product concept thru sale of product line to main OEM customer partner. Pioneered integrated metrology business segment at company.●Developed formal business case, P&L model, ROI analysis, forecast, go-to-market strategy and outsource strategy in conjunction with product team.●Conducted primary and secondary market research to develop product requirements and maintain updated product roadmaps.●Achieved market acceptance for product at several top 10 semiconductor IDMs.●Nurtered and managed strategic OEM partnership with Tokyo Electron (TEL) Ltd. Successfully introduced IM products to TEL. Drove engineering alignment meetings, daily contacts, quotation, order mamagement and acceptance activities.●Negotiated global OEM agreement with TEL. Achieved concessions in key areas of payment terms, acceptance, bilateral indemnification, discontinuance of supply and other issues. ●Captured orders exceeding 50 units for product insertions into TEL lithography track equipment and at end-user customer sites.●Supported negotiation and sell-side due diligence for sale of product line to TEL. Developed initial valuation model and proposal terms, supported buyer due diligence information requests. ●Successfully closed divestiture transaction for $9.95M total value.●Managed staff of 3 field support engineers and 2 field applications engineers. -
Director Of Marketing - Portable Products DivisionRaytek Corporation 1999 - 2000Everett, Wa, UsExecutive responsibility over global product management, marketing and marcom for $40M+ division creating and selling portable non-contact (infrared) temperature measurement instruments across multiple vertical markets and via both 2-step and 3-step channels.●Successfully transitioned flagship product (ST series) from legacy to new platform. Wound-down legacy inventory in the channel and simultaneously ramped-up new product to coincide with worldwide product launch to minimize revenue disruption.●Launched a new low-cost product specifically targeted at the food safety market. Minimized development cost by leveraging an existing platform with upgraded calibration within critical temperature ranges.●Implemented a PR/Advertising initiative within European trade press to increase end-user pull-thru in Europe.●Developed and implemented a marketing program combining distributor incentives, sales force promotion, custom designed PoS display, literature and custom stocking SKU. Successfully increased penetration of MiniTemp product at nationwide NAPA retail outlets by >10x to over 1000 outlets within 3 months.●Led staff of 2 product managers, channel manager, and marcomm team of 5. -
Sr. Manager, Cmp Product SupportLam Research 1998 - 1999Fremont, Ca, UsCreated technical support organization to introduce newly developed equipment set to the field.●Developed organization, staffing and operations plan.●Supervised manuals and training development.●Successfully managed installation and start-up of first 3 systems in the field to sign off and initial release for process evaluation within 3 weeks from power on average.●Successfully worked across multiple organizations to establish initial spares inventory and pre-position spares to support key beta-sites.●Recruited, trained, mentored staff of 6 hardware and process engineers. -
Senior Product Manager/Product Marketing ManagerLam Research 1995 - 1999Fremont, Ca, UsManaged product lifecyle from late development into initial introduction phase for CMP Product Line:●Defined product content and options architecture while driving to cost targets and design for manufacturability.●Implemented an improved ECO change management process to improve scalability and ability to handle transition from R&D to volume manufacturing and enable a configure to build flow and a feature block release strategy. Achieved consensus among all functional stakeholders on critical roles and responsibilities. ●Led division annual and 3-year business planning processes.Managed marketing for new Flat Panel Display Etch System, targeting new market segment for company.●Developed formal business case, product requirements, marketing plans, collateral and account penetration strategy.●Planned and executed product launch with corporate marcom organization.●Developed key account penetration plans to actively develop business in Korea and Taiwan with direct sales force. Actively supported business developed thru frequent visits to key customers.●Captured $16M revenue in the first year of product introduction including a volume multi-system order from a major Korean FPD producer.
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Process EngineerXerox Parc 1994 - 1995Palo Alto, California, UsPhotolithography, etch and wet-cleaning sustaining and development engineering for wafer and large substrate polysilicon TFT array process flows. ●Developed high resolution photo and etch modules for new polysilicon projection TFT array architecture. Worked with materials vendor and lithography tool vendor to optimize tool and materials capabilities.●Designed and taped-out a test chip for device performance evaluation.●Qualified new wet process technology for large area pre-gate/pre-diffusion cleans as part of a vendor JDA. Successfully implemented new equipment into the large area process flow. -
Applications Engineer/Marketing Engineer/Account Mgr-EngrWatkins-Johnson 1990 - 1994UsPromoted products to leading IC/FPD producers via reseller-distributor (int'l) and representative (US) channels. Managed key Japan-based multinational account to execute customer beta-site located in North America.●Communicated customer requirements to the factory, developed collateral, published technical papers, delivered presentations to customers, coordinated plant visits and customer demos.●Managed key beta-site customer evaluations for TEOS/O3 based PMD APCVD process. Successfully obtained customer acceptance and purchase of system. Coordinated transfer of evaluation results to R&D headquarters in Japan and eventual deployment to customer's worldwide fabs.
Andrew Shih Skills
Product Management
Product Marketing
Start Ups
Business Development
Product Development
Cross Functional Team Leadership
Strategy
Semiconductors
Program Management
Competitive Analysis
Sales Management
International Sales
Product Launch
Manufacturing
Semiconductor Industry
Sales
Management
Laser
Metrology
Project Management
Pricing
Negotiation
Strategic Partnerships
Leadership
R&d
Process Engineering
Marketing
Outsourcing
Optics
Thin Films
Engineering Management
Crm
Electronics
Go To Market Strategy
Forecasting
Integration
Analysis
Engineering
Market Analysis
Product Lifecycle Management
Research And Development
Flat Panel Display
Service Management
Business Planning
Business Strategy
Mergers And Acquisitions
Strategic Planning
Change Management
Testing
Andrew Shih Education Details
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University Of California, BerkeleyPhysics
Frequently Asked Questions about Andrew Shih
What company does Andrew Shih work for?
Andrew Shih works for Vuzix Corporation
What is Andrew Shih's role at the current company?
Andrew Shih's current role is Business Development.
What is Andrew Shih's email address?
Andrew Shih's email address is an****@****mat.com
What is Andrew Shih's direct phone number?
Andrew Shih's direct phone number is +150320*****
What schools did Andrew Shih attend?
Andrew Shih attended University Of California, Berkeley.
What are some of Andrew Shih's interests?
Andrew Shih has interest in Classical Music, Rock Climbing, Opera, Food, Wine.
What skills is Andrew Shih known for?
Andrew Shih has skills like Product Management, Product Marketing, Start Ups, Business Development, Product Development, Cross Functional Team Leadership, Strategy, Semiconductors, Program Management, Competitive Analysis, Sales Management, International Sales.
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