Andrew Soukup Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Houston, Texas, Us

Dallas, Tx, Us

Led team of engineers developing semiconductor and software system solutions for customers in Smart Grid industry. Developed deep understanding of systems built by customers to create compelling technical solutions using all available technology from company including Microcontrollers, Radio Frequency(RF), power supply, and signal chain. Worked with sales personnel worldwide to identify key customers/projects and win all possible opportunities. Grew revenue, brand perception, and number of customers in target industry. Identified most promising opportunities and executing on strategies. Set development priorities, goals, and schedules for engineers and provided technical supervision for activities. Held dotted-line responsibility for team of marketing communications and media relations personnel.• Grew net revenue in target industry by 200% above overall industry growth rate. Enabled company to gain market share in Smart Meter market each year. Drove growth by a wide range of different products, showing value of system solutions created by team. • Doubled size of revenue for underperforming products in target industrial segment by focused solution development, opportunity identification and tracking, and customer/sales promotions. • Met with customers at all levels of organization to promote TI solutions and negotiate terms. Won project opportunities representing $500,000,000 in new revenue. Met with customers and partners in 20 countries across the Americas, Europe, and Asia. • Built all content for Smart Meter portal on TI.com, increasing unique visitors from target audience by 500%. Grew user engagement rates 125% after entering Smart Meter portal. • Led team to execute 100 reference design development projects with 90% on-time delivery versus project schedule. • Defined specifications for hybrid AMI network, 6LoWPAN, G3-PLC, and PRIME software product development projects, resulting in $100,000,000 in customer wins.

Dallas, Tx, Us

Marketed semiconductor solutions for customers in Smart Grid electricity meter market. Oversaw revenue and market share growth. Managed customer identification and acquisition. Promoted TI systems, semiconductor, and software product promotion online and in-person. Developed sales and system-level technical collateral. Conducted sales training. Specified Smart Meter requirements for TI products and worked with independent product lines to kick-off new product developments. Specified Smart Meter and communications network software requirements for R&D teams.• Grew number of active customers 30% by in-depth research to identify new opportunities and targeted online promotion. Drove particular new customer growth in China, Japan, and India. • Increased revenue at top-ten existing accounts 40% through focused attack plans coordinated with global sales teams that highlighted key targets and led to specific solution development by R&D teams. • Doubled number of product categories sold into electricity market sector by translating understanding of customer systems and semiconductor needs into requirements for product lines and collaborating to bring new products and collateral to market.• Created first Smart Meter applications pages on ti.com. Grew web traffic to 50,000 monthly visitors in first year. • Evangelized electricity meter market within company to grow awareness of market potential for multiple product lines. • Worked with eight product lines to release 15 new products targeted for electricity meter market with 75% exceeding new product launch expectations for customer adoption. • Specified software development requirements for advanced metering infrastructure (AMI) network stacks, including IEEE-802.15.4g, 6LoWPAN, G3-PLC, ZigBee, and PRIME.• Led customer program management projects, coordinating internal development of engineers with engineering teams at key customers.

Dallas, Tx, Us

Responsible for Smart Grid business in North and South America, dealing with OEMs in the metering/AMI, Home Area Network, and Smart Grid Infrastructure industries. TI representative to the Smart Grid Interop Panel which is advising NIST on Smart Grid technology and standards.

Dallas, Tx, Us

Product Line Manager for TI ARM Microcontroller product line. Lead team of semiconductor designers, test engineers, marketing, and applications engineers while developing and releasing to market a new line of MCUs based on the ARM Cortex-M3 CPU.

Dallas, Tx, Us

Led team of product marketing and systems engineers responsible for the promotion, customer support, product roadmap, and market communications for TMS320C2000 MCU product lines. Team activity resulted in product line revenue doubling in three years.

Dallas, Tx, Us

Program manager for the OMAP product line; the first ARM Microprocessor plus DSP multi-core System on Chip (SoC) available in the broad semiconductor market. Responsible for the on-time delivery of OMAP products, production test hardware and software, quality assurance, technical documentation, software development tools, hardware evaluation modules, and customer support.

Dallas, Tx, Us

Founded DSP Competitive Analysis department to develop technical and strategic intelligence of the global Digital Signal Processor industry; new and existing competitors, markets, and customers. Developed competitive reports for Texas Instruments' CEO and CFO. Published quarterly DSP Competitive Market reports to over 5000 TI employees.

Dallas, Tx, Us

Product marketing engineer for TMS320 Digital Signal Processors. Responsible for new product launch including press briefings, sales and distributor training, technical collateral development, and pricing strategy. Founded www.ti.com and created very first HTML pages with technical documentation. Created Online Learning Lab that allowed customer engineers to use TI DSP development tools remotely rather than purchasing them.

Amsterdam, Nederlands, Nl

Created financial models projecting sales and profitability of new Polaroid cameras.

Dallas, Tx, Us

Hardware system design engineer for the TI Defense Systems and Equipment Group. Designed system-level PCBs for Forward Looking Infra-Red (FLIR) systems for the United States Army.

Mba

Bsee, Electrical Engineering