Corporate social responsibility is necessary for business to remain economically sustainable. In this increasingly competitive landscape, organizations are constantly looking for ways to differentiate through sustainable business practices to deal with new market challenges and mitigate risk to business. These long term strategies often incorporate social and environmental considerations to ensure business continuity A catalyst for driving sustainability at the corporate level, I am a passionate individual committed to enhancing business strategy through the development of corporate social responsible practices. My career has taken me through most aspects of the hotel industry from front line waiter to construction and renovation projects in the corporate scene. I have spent the last four years strategizing, implementing and improving the CSR programs for a large international hotel chain in the Asia Pacific region whilst also developing and executing the procurement strategy to improve bottomline and reputation. An advocate of continual enrichment I am currently undergoing a Professional Masters in Corporate Social Responsibility from CSR Asia and the Asian Institute of Technology