Andrew Spring Email & Phone Number

Wilton, Ct, Us

South Norwalk, Ct, Us

Primary client service lead on Fortune Tires and new business opportunities.Responsibilities Include:- Leading a team of four direct reports- Develop the overarching sponsorship, communications, campaign, and content strategies for the Fortune Tires business. - Oversee the content creation for all sales, brand, and social materials- Manage both working and non-working budgets- Overall improvement of the agency and client's ways of working processes.

Hamburg, De

Oversee the entire consumer communications process across paid, owned and earned media for the Eucerin and Aquaphor brands.Responsibilities:- Lead a team of two direct reports. (1) Social Media/PR Manager (1) Digital Manager- Provide strategic guidance on the development of the creative campaigns while leading the development of the creative strategies and content creation across our social media, PR, influencer, owned websites- Define the consumer journey and key touchpoints to reach our target across the path to purchase- Partner with the integrated media team on the most relevant audiences and consumer need states based on the brands key objectives- Analyze key data points to measure the success of the consumer journey, social, influencer, and PR content.- Responsible for external management of our Social, PR/Influencer, SEO/SEM agencies, including their ways of working and sow's

Camden, Nj, Us

Lead the entire IAT process from the development of the brief and communications strategy through the execution and measurement across our snacks portfolio of brands that includes Snyder’s Pretzels, Cape Cod & Kettle Brand Chips, Late July Tortilla Chips and Snack Factory Pretzel Crisps. - Drove a communications strategy shift with Snyder’s by strategically focusing on their Pieces product vs. the portfolio for their new brand campaign. The “Pretzels Have Gone to Pieces” campaign exceeded all KPIs resulting in a 16% Pieces sales lift, 6% portfolio sales lift and grew HHP with lapsed buyers by 19%.- Developed a unique Oktoberfest activation that increased the relevance and talkability of Snyder’s by brewing the first ever beer with our company’s pretzels. The activation earned 2B impressions (which doubled our goal), while the beer sold out in 18 of the 20 markets in the first two weeks, making it the most successful LTO beer for the brewery this year.

Camden, Nj, Us

Created a deeper level of engagement with our Goldfish Finn & Friends mobile games by partnering with Nickelodeon to create a “Kidfluencer” custom content series highlighting our mobile games. This deeper level of storytelling ultimately generating 1MM incremental video views on YouTube and increased our daily game downloads by 75%.

Camden, Nj, Us

Leveraged consumer journey insights to develop incremental tactics to help fuel the relaunch of Farmhouse bread. This led to an increased investment and created a more robust plan across multiple consumer touchpoints which excited our field sales teams and drove the velocities we needed for a successful program. These plans increased sales by 5% and became the gold standard for fresh bakery planning.

Chicago, Illinois, Us

Lead client service contact for our Coca-Cola and Boulder Brands businesses.- Serving as the primary agency liaison and point of contact for the following brands: vitaminwater, Coca-Cola, Odwalla, Simply Orange, Minute Maid, Udi's, Glutino- Worked closely with the vitaminwater Brand and IMC teams to successfully lead the strategy, concepting and creative development of vitaminwater’s “Project Hustle” campaign, which was a first of its kind to market. This campaign was executed flawlessly across all touch points along the consumer journey including paid media, social content, promotional packaging, POS and mobile/desktop web development. The results led to a very successful program; with KPI's exceed across all touch points as well as an increase in volume.- Developed a custom retailer program for the Coca-Cola Shopper Marketing team for their Simply Orange Brand at Safeway / Albertsons. The program successfully leveraged the brand positioning while tying into key shopper insights to help the retailer meet their objectives. This campaign was well received by the retailer and helped the Shopper and Sales team successfully sell-in the program across all 14 divisions at the retailer. The work also led to incremental assignments from Coca-Cola for the Shopper Planning and concepting work across all key time periods at Safeway / Albertsons.

Chicago, Illinois, Us

Day to day client contact for the Starbucks Brand CPG business. My primary focus is on activating and growing their emerging brands which consist of Starbucks VIA, Tazo Tea, Evolution Fresh, and Seattle's Best Coffee.

New York, New York, Us

Lead client contact on the NAPA Auto Parts digital account and Edmunds.com traditional account, reporting directly to the Management Supervisor and Group Account Director on both businesses.- Successfully led the promotional email campaign of 5 plus emails per month on NAPA Auto Parts account from strategic development to deployment. During this time the number of opens and total clicks increased by 11.47% and 6.60% in the month of October.- Responsible for content generation for NAPA Auto Parts social media touchpoints. Developed a series of race recap posts for their NHRA and NASCAR sponsorships that generated over 33,000 views to date.- Supported the Group Account Director during the creative development and production of Edmunds.com first radio campaign.

Irving, Texas, Us

Successfully manage 1MM plus business on the Mountain Dew and AMP Energy. Responsible for the management and professional growth of a three-member team. Lead client contact for all fiscal management and strategic planning for their racing, skateboarding, snowboarding and MMA properties.Accomplishments- Partnered with the Manumatix “Bamboo” Facebook app to create a creative identity and content strategy for the Dew Crew loyalty program that extends across on-air, digital, print and in-store elements and creates a unique consumer engagement experience with Dale Earnhardt Jr’s massive fan base on a weekly basis. Through the first two months the app as generated over 12,000 active ambassadors and 10.6 million impressions.- Worked closely with my creative director to actively pursue a TV commercial developed from b-roll footage from our promotion shoot with Mountain Dew's professional skateboarder Paul Rodriguez. Was able to obtain a larger production budget to bring the spot on-air. TV-spot won a silver Addy Award for New York and is currently Mountain Dew's highest viewed commercial on their YouTube channel.- Partnered with our shopper marketing team to develop and 360-degree retail program for Hess Express featuring AMP Energy's sponsorship of Dale Earnhardt Jr. Program generated 64% increase in volume for AMP Energy, grew the Hess Express Facebook page by 72% and was PepsiCo "Winning As One" award winner.- Developed "Unlock Your Spot", a ground up skateboarding program that leveraged the partnership of the Dew Tour with Alli Sports and our athlete sponsorships. Program was a collaboration between Alli Sports and Mountain Dew driving activation in the three local communities prior to the Dew Tour events arrive in town. It was the first national skateboarding program to allow local skaters and skate shops to "Unlock" area skate spots and skate them for the day.

Irving, Texas, Us

Directly managed two direct reports with a focus on larger retail and sports programs across the AMP Energy and Mountain Dew Sports properties. Lead program development from the conceptual phase through final execution across retail, print, packaging, TV. Served as main contact for agency partners on multiple integrated campaigns/executions and overarching initiatives, such as annual planning.Accomplishments- Developed with Mountain Dew a can design program featuring 35 local skate shops across the country. Skateboarding pro Paul Rodriguez and renowned artist Don Pendleton anchored the program. Activation included a national TV commercial, print and POS at the local shops. The "Green Label Art: Shop Series" became Mountain Dew's most successful consumer engagement program to date by generating 1MM votes over the course of 5 months and won "best in show" at the Connecticut Advertising Awards. - Activated AMP Energy's sponsorship of the WEC and their fighters Urijah Faber, Joseph Benavidez and Chad Mendez through two National C&G accounts. Program included a national TV commercial, POS, Print and Web design. Was the first program of its kind to allow fans vote generate where an actual WEC fight would be held. Promotion grew AMP volume in the participating retailers by 60%, generated 350,000 votes from MMA fans and was featured at the annual WEC conference as best in class sponsorship activation.- Unitized the Dale Earnhardt Jr. sponsorship to increase distribution and sales of AMP 4-packs and tie back to the brand positioning by creating the "6 Days to Raceday DVD". Oversaw the development of a TV national commercial, package design and POS. 4-pack distribution spiked during this time period with a 45% gain in sales.

Irving, Texas, Us

Supported an account supervisor and managed one direct report across the Pepsi Racing, MLB and Action Sports properties. Responsible for all executional programs from ideation to the mechanical release of the work. Actively participated in client presentationsAccomplishments- Rallied Dale Earnhardt Jr.'s massive fan base to create awareness for the brand and drive excitement during the summer months for their fall race entitlement by executing the first ever program for putting fans names on a racecar. AMP was able to successfully double their email database and create excitement for the race entitlement by collecting over 120,000 names for the car. Creative development included National TV commercial, Print, Email Blasts.- Leveraged Pepsi Max Partnership with MLB to develop a retail POS kit for national and regional activation. Retail kits drove awareness and volume for the newly formulated Pepsi Max product.

Irving, Texas, Us

Responsible for managing the internal creative workload, providing client feedback to the larger team, development internal budgets and timeline management.Accomplishments- Activated the 10-year anniversary of the Pepsi sponsorship of Jeff Gordon by helping to launch the LTO 24 Energy. This was the first LTO energy drink featuring Jeff Gordon's likeness. Creative development included POS, in-race TV with TNT and radio. Success of the program at retail lead to the development of Dale Earnhardt's LTO 2 years later.- Created an ROI document for the Reese's Brand Manager comparing volume gains from account specific racing programs to their sponsorship allocation with Kevin Harvick. Document help the brand successfully triple their sponsorship with Kevin the following year.

Irving, Texas, Us

Oversaw project development and execution including scheduling, production, and budget management, for regional and national shopper marketing for Hershey's, Reese's, Kit-Kat, Take-5 brandsAccomplishments-Actively participated in group brainstorms on the Hershey's and Pepsi Sports accounts by applying my passion and knowledge of racing-Worked closes with my supervisor to create a more efficient scope of work document that allowed for more accurate and efficient estimates for the group.- Started experimental lap top program for the department allowing me to travel and develop a better partnership with my account and creative team located in the New York. Lead to the entire department converting to laptops.

Jacksonville, Fl, Us

Reported directly to the Chief Creative Officer to develop a sponsorship activation plan for Bowen and Bowers Motorsports to attract new partners to their organization.- Created a comprehensive marketing plan for how an Indy Car and NASCAR sponsorship package could be activated at retail, online and on-air while influencing purchase and creating brand awareness.- Managed a creative team of three while leading on concept development.- Responsible for the look/feel, content and over all flow of the sponsorship pitch presentation.