• Managing the daily news desk, which involves selecting and writing five news stories per day, in addition to creating and sending the daily newsletter to over 9,000 subscribers.• Writing feature stories based on interviews with C-level leaders at channel firms and executives at vendors including Microsoft, CrowdStrike, Fujitsu, Commvault and more. • Creating and verbally narrating mini documentaries on key IT channel trends (example here).• Cultivating a network of contacts with PR agencies, vendors and channel firms. • Attending and covering key vendor and IT partner events.• Leading news coverage of CRN’s annual Pipeline conference, CRN Fast50 awards and regular Channel Meets events. • Managing CRN’s LinkedIn presence.

ASX-listed Ai-Media is the world’s leading captioning technology provider, delivering a range of SaaS solutions targeting the broadcast, enterprise, government and education sectors. My responsibilities include:• Writing the Ai-Media Annual Report (you can view it below). This required working closely with the CEO and Board Chair to write a compelling synopsis of Ai-Media and its range of solutions. The report outlined Ai-Media’s evolving strategic direction, addressed the challenges and opportunities of the company’s 2021 acquisitions, as well as its shift from a services-led business to a SaaS provider.• Devising and implementing Ai-Media’s new content strategy. This involved creating content pillars and working with senior marketing colleagues to ensure alignment with campaign strategy. • UX design and copy creation for Ai-Media’s new website. This has been a gargantuan task requiring the creation of copy for over 30 pages. I’ve also been responsible for building the site structure. • Writing marketing content to support content strategy, including blog articles, whitepapers, case studies, video scripts, eDMs, web and social media copy, and press releases.• Managing external writers to create a regular cadence of content. • Crafting people and culture messaging in the form of a monthly company newsletter.

Creating and managing the strategic use of Sage thought leadership content across Australia and Asia. This was a multi-faceted role where I learnt a significant amount, with responsibilities covering:• Lead generation – creating content to generate leads for Sage solutions, including articles, whitepapers, eDMs, website and social media copy. Also responsible for tracking and reporting leads in Salesforce, and tracking content performance in Google Analytics.• Content strategy – implementing global content strategy imperatives and balancing these with the needs of local demand generation initiatives. Planning and executing a regular cadence of blog articles to help generate leads for Sage solutions and promote our thought leadership across Asia-Pacific.• Website management – migrated our legacy Australian, Singaporean and Malaysian blog platforms to a new WordPress platform. This involved setting up over 100 articles, solving myriad technical issues and collaborating with global stakeholders to ensure smooth roll-out. • Editor-in-Chief of Sage blog – writing articles about HR, accounting, enterprise management, and small business topics relevant to Australian, Singaporean and Malaysian businesses. Managing a team of freelance writers and Sage contributing authors. Ensuring blog websites are SEO-optimised and continually updated with new headlines, featured articles, quotes, and much more.• Local and global collaboration – extensive stakeholder management and communication with global and local teams. Acting as an intermediary between the two to execute global content strategy in local markets, roll-out new blog platforms, and localise overseas content for demand generation campaigns.

• Writing thought leadership content, including blog articles, whitepapers and guides targeting Sage’s core audience of start-up and scale-up businesses, enterprises and accounting practices across Asia Pacific.• Writing content for Australian, Singaporean and Malaysian marketing campaigns, including emails and landing pages promoting Sage’s range of HR, payroll, cloud accounting and business management solutions.• Interviewing Sage customers in Australia, Singapore and Malaysia and writing case studies showcasing Sage solutions.• Managing the Australian blog editorial calendar and working with local and global stakeholders to ensure it supports both the Australian and global content strategies.• Working with global stakeholders in the UK and US to manage the supply and localisation of Sage content for the Australian, Singaporean and Malaysian marketing teams.• Organising and leading the weekly Australian content meeting

Leading the development of all marketing and thought leadership content for this leading B2B management consulting firm, including:• Web – managing the creation of Blackdot’s new website, including writing all content, developing site architecture and wireframing, managing our CMS (Kentico) and working closely with external stakeholders to ensure functional specifications are met.• Blog – interviewing internal subject matter experts, including our managing director and senior consultants, to write thought leadership articles designed to generate inbound leads.• eDMs – writing personalised event promotions to warm and cold contacts across various industries and roles, as well as A/B testing content and performing ongoing analysis of eDM results. • Whitepapers – working closely with subject matter experts to create insightful thought leadership assets that generate inbound leads and help our salespeople close opportunities. • Social Media – writing and tracking LinkedIn posts and ads with the aim of building our growing community of B2B followers, as well as generating event sign-ups and new blog subscribers.

Responsible for writing, editing, and proofreading content for a range of global blue-chip clients, including Google, Atlassian, Veritas, Symantec, Red Hat, Cisco, NetApp, F5 Networks, Brocade, Juniper Networks, AGL, Defence Bank, Medibank, and many more. Working in a very fast-paced, high workload environment, I honed my ability to prioritise work, always meet strict deadlines, and create content for:• Landing Pages – highlighting key product/solution benefits and enticing prospects to click on the Call-to-Action.• eDMs – writing click-worthy subject lines and copy that encourages prospects to discover more on the landing page.• Social Media – including LinkedIn, Facebook, and Twitter.• Animation Scripts – for whiteboard animations ranging from 1 – 5 minutes.• Marketing & Sales Collateral – including PDFs, PowerPoint decks, copy blocks, guides, and much more.• Blog Posts – writing thought leadership articles about B2B marketing, company news, and even major calendar events.

Writing all promotional copy for the ABC Reading Eggs and ABC Mathseeds brands, which are subscription based online educational programs for children.Responsibilities:• Online – Writing copy for www.readingeggs.com.au and www.mathseeds.com.au. Also writing weekly blog articles. I was responsible for uploading and managing all content through our CMS (Github and Wordpress), using HTML to optimise format and presentation.• Social media – writing all copy for our Facebook and Twitter pages. This included scheduling and managing posts in relation to key events, promotions, and dates.• eDMs – writing an average of 10 emails per week aimed at generating a direct response from recipients to subscribe to ABC Reading Eggs or ABC Mathseeds, download our range of iPad apps, or purchase our online products.• Print – writing copy for magazine advertisements, brochures, and flyers.• PR – writing press releases and identifying media opportunities.• Business Proposals – writing all copy for proposals sent to potential corporate partners promoting our brand.• Proofreading – checking and editing copy for online, eDMs, books, advertisements, flyers, brochures, business proposals and miscellaneous items written by management and co-workers.• Affiliate websites – writing sales copy/product descriptions for daily deals sites and iTunes.• Content Planning – coordinating a content strategy to drive sales and engage our target audience. This included planning eDMs, landing pages, social media, press releases, and other content.• SEO – achieving 1st and 2nd Google search rankings for our key search terms. This is the result of applying SEO best practices, i.e. incorporating key words into copy, writing new page titles and meta descriptions, linking, and rectifying poor SEO practices.• Google Analytics – analysing site data, key words, pay per click advertising.

Blackbaud is a multinational US software company that provides donor management solutions and consulting to nonprofits. My responsibilities included:• Online Copywriting – writing copy for www.blackbaud.com.au, including product descriptions and information for prospective clients. I was responsible for uploading this copy through our CMS and using HTML.• Email Direct Marketing – sending on average six emails per week, involved from start to finish in devising the strategic intention of eDM and writing all content. These emails were usually promoting sales events, webinars or user groups. • Case Studies – researching and writing case studies of clients and their use of Blackbaud products. These case studies formed part of the marketing collateral our salespeople would present to prospective clients. • Newsletter – writing, editing, and sourcing articles from Blackbaud staff and compiling into a newsletter delivered to all Blackbaud clients. • Event collateral – researching and writing copy for event publications, including the full agenda for the annual Blackbaud Conference For Nonprofits, which included speaker and presentation descriptions for 44 presenters. • Press releases – researching details and writing before either posting on our website or delivering to clients via eDM. • Brochures – researching, writing, and designing brochures using InDesign. • Market research initiatives – devising online surveys, collating survey data and providing analysis of data through reports and PowerPoint presentations. • Social media engagement – interacting with clients and prospects through the Blackbaud Asia-Pacific Twitter account @BBPacific.

The Fifth Estate is a website delivering news and opinion pieces about environmental sustainability and climate change issues. My responsibilities in this part-time role included:• Writing news articles, which you can view here: http://www.thefifthestate.com.au/index.php?s=andrew+starc&Submit=GO• Proofreading and editing feature articles written by contributors.• Updating site content with recent events, jobs, and news stories, written in a succinct and colloquial style. I was directly responsible for administration of the site via WordPress, including uploading media (pictures, videos, links), updating content on a daily basis.

Australian Accountants is a CPA-run accounting practice servicing both individual and business clients. My responsibilities included: • Writing articles and web copy for australianaccountants.com.au. This involved researching accounting services, what consumers are looking for in these services, and how to best communicate these services to consumers with little accounting or taxation knowledge. • Crafting communications to answer client queries via email and deliver information about our accounting services.

Intermedium is a consulting firm that helps businesses make sense of federal and state government ICT policies. My responsibilities included:• Writing news articles and whitepapers about government ICT policy.• Researching government agencies and ICT policies to assist Intermedium's research team and identify compelling news stories.

Kamdha Media is a publishing company that produces three magazine titles delivered throughout Sydney's Ku-ring-gai municipal area. My responsibilities included writing news articles about local politics, travel, and home décor. All work was done independently, including interviewing sources, writing and finding angles/topics for news stories.I wrote for The Sydney Observer, a monthly municipal magazine with a circulation of over 50,000 distributed within the Ku-ring-gai area and its surrounding suburbs. I also wrote for Sydney Home Magazine and Shore Life magazine.

Formosa Travel & Holiday is a B2B travel wholesaler that supplies holiday and tour packages to travel agents across Australia. My responsibilities included writing copy for our website, eDMs, brochures, flyers, travel articles, press releases, and itineraries.

International Business Times is an Australian business/finance news website. My responsibilities included writing five articles per day, reporting on news concerning the Australian Top 200 companies. All research, sourcing, writing, and editing were done with no assistance to strict daily deadlines.A major achievements in this role include becoming the first journalist from the site to have an article posted on Google News, generating a significant increase in web traffic.