After building a foundation in the agency world actively managing hundreds of millions of dollars in paid media budgets for Samsung, Dell, DirecTV, I made a pivot and took that experience to the largest and fastest-growing independent youth media company at the time, VICE Media. While at VICE, I built and led the team responsible for branded content performance marketing and social platform monetization working across VICE's marquee revenue and advertising partnerships. I've worked directly with some of the world's largest advertisers and helped VICE develop its monetization capabilities across all social and video platforms.Currently, I help run Bullish Studio, a boutique advertising and production agency focused on helping our clients reach high value audiences.