Provision of crowd management stewarding and security solutions across the UK and abroad. With 70+ years’ experience at board level, Advantage Crowd Management Services, which was born post-pandemic in 2021, is proud to provide directly contracted services to Live Nation and Festival Republic as well as a host of independent festival organisers at UK events such as Leeds Festival, Wireless Festival, Slam Dunk Festival and other Future Sound events, Boomtown Fair, Camp Bestival, and Download Festival amongst many others.

A specialist in Event Management, Crowd Science, Safety Planning and Auditing, Crowd Management Planning and Operational Delivery, Risk Analysis, Multi-Agency Safety Planning, Simulation and Desktop Scenario Testing, Contingency and Emergency Planning, and Multi-Agency Control Room Management within the Events Industry and practiced in top-table event planning, cohesive and coordinated multi-discipline delivery and budgetary control with a proven track-record in team leadership, mobilisation and management.Recent and annually retained contracts with premium and iconic events and venues worldwide including global sporting events, music and festival gatherings and CBD space management. Services include the provision of safety and security audits, crowd management planning, ingress / egress predictive modelling and congestion risk analysis as well as ground-level operational delivery of major events heading up multi-discipline teams in the UK and abroad. Honoured to contribute to operational delivery on behalf of external organisations at Abu Dhabi F1 (8 years to date), COP 28 Dubai (2023), and Jeddah KSA F1 (2024).

Director of Strategic Development at A.P. Security (APS) Ltd. with responsibility for all internal policy and procedural management, global business development, new project initiation and management and operational management at major events.Operational and Contract Management of multiple, simultaneous events to include budgetary control, audit and assurance, event planning and event management, licensing compliance, resource management, team formation and target-driven performance development. 24 years in the Crowd Management industry having been:Head of Security / Contract Manager Leeds Festival 1999 to 2020.Head of Security / Contract Manager Latitude Festival 2006 to 2020.Head of Crowd Management Planning and Delivery at Abu Dhabi F1 Festival 2007Safety Manager and Operational Delivery Manager at Etihad Airways Abu Dhabi Grand Prix 2017, 2018, 2019Safety Manager and Operational Delivery Manager at UAE National Day 2019 for ADMM at Yas Marina CircuitEvent Management Consultant to Nokia New Year Events (Mumbai, Hong Kong, Rio de Janeiro and Berlin) 2006Bronze Security Manager Glastonbury Festival (Arena) 2005 to 2015.Crowd Management and Operational Security Contingency Planning on behalf of Forest Live, The Forestry Commission, across 7 venues 2010 to date. 2011/2012, Contract Manager for A.P. Security for the London 2012 Olympic Games overseeing service provision to Event Services at ten Olympic Venues.2013/2014, Contract Manager for A.P. Security for the Glasgow 2014 Commonwealth Games.2015, Security and Police Liaison Manager, UEFA Champions League Festival, Lisbon, Portugal.Numerous consultancy positions covering event planning and operational delivery, contingency response planning and management, serious and major incident planning, evacuation planning, crowd management planning, table-top and scenario-based contingency planning, event security management and Front of Stage Pit Management, across the UK and worldwide.